Hey there –
Look, I don’t know you. Yet. I don’t know your business, your goals, and I don’t know what you’ve done to bring in new customers.
But I can tell you why your marketing has likely bombed in the past – because that’s the same for virtually every business on earth.
And it doesn’t matter how good your copy was. If you made this (way too) common mistake, your fate was already sealed.
That mistake being?
Maybe you tried one or two things in isolation – like sending a direct mailshot or running Facebook Ads? Or maybe you set up a whole funnel, from ads to landing pages?
If you were disappointed with the results, chances are it all went pear-shaped in the strategy phase. Meaning, you made the wrong plans…or didn’t plan at all.
See, despite what most copywriters will tell you, copy is not the be all and end all.
The big plan matters more.
Targeting…media…offers…relationship…follow-up…testing…they’re all part of a strategy that matters more than words on the page.
Don’t get me wrong here – copy matters. A lot!
Good copy will bring you more leads or sales than bad copy, every time.
But unless your copy is serving the right plan, I’m sorry – you’re going to crash and burn.
And I’m telling you this because…?
You’ve got a campaign coming. You’re looking for a copywriter. So your next decision could mean boom or bust.
Well, most copywriters only write to order. They’ll assume the plan is covered, and knock up the words without asking. Then hand you a promo that’s never going to work – because it’s one piece of a jigsaw that won’t fit together.
You can’t let that happen. You can’t be left counting the cost. So –
You need a copywriter who works differently. Someone who’ll map out the plan, then deliver it – as your strategist, writer and project leader, all in one.
That’s how I work for at least 90% of my clients.
Sure, it means my fees are higher than the average bear. And it means my waiting list can grow, from a few weeks to 4 months plus.
But if you’re the type of client I work with, that won’t bother you. Because you’re looking for hefty profits, and you’ll do what it takes.
So, step one. Sign up for my email series Before You JFDI. It will steer you through all those big decisions, and give you the bones of a plan. Then maybe we can talk, and knock it all into shape.
Oh, and don’t worry. I’m not asking you to put your campaign on hold. Just asking you to stop and think first.
Then, your results will be that much better – whether we work together or not.