Here's a bit about me, and how I'll help you out

An 'About Me' page with no BS - just the bare truth, nothing more

You know what? I hate 'About Us' pages! They're all "I'm a visionary", "I'm ahead of my time", "I'm descended from the Gods"...the kind of empty-headed bragging you expect from Apprentice schmucks.

And I don't think you want to hear that. Going out on a limb, I'm sure you'd rather get the truth and see how I can help you.

So - here's the story, warts-and-all

I am not super-human! Frankly, I'm just a middle-aged Welsh bloke with no talent for anything but this writing and marketing lark.

It's true.

Ask me to wire a plug or build you a fence, and I'll botch it. Guaranteed.

I can't draw, I can't cook, I can't kick a ball, and if it weren't for my reverse parking sensor I'd spend half my days at the local crash repair shop. I am nothing short of useless when it comes to anything practical, like a modern day Frank Spencer. Only without the hat.

But - ask me to write something, to generate leads or push a new offer...well yeah, I can do that. (Thankfully - otherwise I'd have starved to death by now).

Am I any good? Well, it's not for me to say. All I'll tell you is, I've been doing this scribbly thing for a while - 28 years and counting. I've been a scumbag journo, radio reporter, sitcom writer, children's I've served my time in the corporate world, in direct sales and marketing.

All before I re-trained as a copywriter back in 2005.

Canmol AwardSince then, I've worked with 200 clients, from start-ups to corporate bigwigs. I've plugged golf clubs... hearing aids... vacuum cleaners... skincare goo... mattresses... heck, even an industrial safety harness!

I'm pretty flexible.

Oh yeah...I've also published my own copywriting handbook, Do You Talk Like That At Home?...and won a Canmol Award from the Chartered Institute of Marketing. 

Now there's more I can tell you, but CV Waving gets dull very quickly. So I'll let you quiz me about the rest, if you give a hoot.

Today the real question is, what can I do for you?

And if we hit it off, like big time, the answer is - "whatever you need".

For some clients, that means copy only. For some, it's more advisory - a push in the right direction. And for others, it's a full-on assault: a mix of copy and strategy, with a dollop of project management.

Every job is different.

Whatever the challenge though, it's all about results. I'm not one to bank your cheque then run for the hills in case the campaign bombs. My job is to create a lead or cash generating system, so let's take a look at your goals - and build in a few guarantees.

And that's me. Call me with a marketing challenge that needs some thought and a few clever words. Then if we both think it's a goer, who knows?

The number's below. I'll wait for your call...

In this section


    Project: Editing and rewriting an annual report. Creating an easy, conversational style for a mixed audience, from internal stakeholders to you, me and the gatepost.


    Project: Direct mail and collateral for a major high street supplier of digital hearing aids. A control-busting campaign that won a Canmol Award from the CIM in Wales.

    Read the Case Study


    Project: Website copy for one of the UK's leading digital agencies


    Project: SEO and copy for a new website, spreading the word for a national charity. Also included training in SEO and copywriting.

    Rebranding and website by AA Media, Codeworks and Folio Typographics

    Read the Case Study


    Project: Consultancy, SEO and web copy for the top Mercedes commercial dealers in Wales. I know a lot about vans, you know.

    Website created by SpinDogs

    View website


    Project: Consultancy, SEO and web copy for an all-Wales IT project. Also included training in SEO, copy and case study writing.

    Additional work: delivering workshops for SMEs, on various bits of copywriting and digital marketing.

    Website created by S8080

    Read the Case Study


    Project: SEO, copy and strapline for an awesome training team. Handover project included training in copywriting and SEO.

    View website


    Project: Ad concepts for a high street and online betting legend, promoting a new opportunity to overseas affiliates.


    Project: Revamping case studies and email marketing - asking local employers to offer placements for IT students.


    Project: Consultancy, SEO and copy for a series of micro sites - promoting women’s entrepreneurship, business incubation and some nifty activities around London 2012.

    Also included training in SEO and copywriting.

    See women’s entrepreneurship website

  • UWIC

    Project: Supporting the marketing team at Cardiff Metropolitan University. Projects included course page copy, a charitable appeal and training to build SEO and copywriting skills.


    Project: Concepts and copy for a series of brochures, web pages, annual reports and info packs - promoting physical activity in the workplace, at home and everywhere in between.

    Designers included Spring Creative

    Read the Case Study


  • James Daniel...Copywriter
    T/A EarthMonkey Media Ltd
    Sandringham House
    1-3 Cemetery Road
    Bridgend CF31 1LY
  • 0845 643 6261

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