Copy Tips with a Cheeky Welsh Twist. Yep…You Found the Blog!

Do you remember Mousetrap? The greatest board game of them all. Forget Ker-Plunk! Forget Buckaroo. To hell with Operation. If you were a kid of the 70s, you were no-one in the schoolyard if you didn’t play Mousetrap. While wearing flares. On a space hopper. (At least, that’s how I remember it.) But you know what? Thinking [...]

Every tribe…community….collective…has its sacred law. An unbreakable code of conduct – or an oath, sworn by every member. For magicians, it’s “Never share your secrets”. In business networks, “Refer other members”. For hairy bikers, “Don’t steal another dude’s gal while he’s getting a buttock tattoo”. (Probably) And for copywriters? The eternal truth: “The more you [...]

Copywriters will never agree on the eternal question, “what’s the best headline ever written?” – but most would agree, there are some big contenders in this list. Compiled in 1958 by copy legend Victor Schwab, it features all the classics from the early days of direct response…battle-scarred lines that made it through the Great Depression…and [...]

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