Copy Tips with a Cheeky Welsh Twist. Yep…You Found the Blog!

Remember “Pantsman”? The worst idea ever to come out of The Apprentice. I thought I’d forgotten him. Banished him to the dark side. But for reasons I’ll tell you anon, he’s popped back into my head. Remember this? The team was branding a brekkie cereal. And Philip, a surly estate agent with one brain cell [...]

“I Wanna Be a Polar Bear!” The best Eurovision song ever was a winner for Israel in 1978…turning 40 this year. Okay. It turns out, the song is actually called “A-Ba-Ni-Bi”. As in “A-Ba-Ni-Bi O-Bo-He-Bev”. But when you’re a wee dot, it sounds like “I Wanna Be a Polar Bear”. See for yourself: Anyway. That’s my way [...]

Did you hear this? About the London Marathon runner, and the imposter who nicked his place? Twas in all the papers. This runner got through 24 miles. He’d pounded the streets…pushed through “The Wall”…and he could almost sniff the finishing tape… But then, disaster – his label blew away. You know that label they all wear? [...]

“This parrot is no more!”…“It has ceased to be”…“Bereft of life, it rests in peace. If you hadn’t nailed it to the perch, it would be pushing up the daisies!” I promise, I’m not a Python Nerd. I’m not one to spout “What have the Romans done for us?”… “No-one expects the Spanish Inquisition”…and “We [...]

Psst! Nylons…?

Every spiv in every British wartime movie says it. As a young gal passes by, he whispers out: “Psst! Nylons…?” Then opens up his coat, to show off his wares. Stockings, bananas, and all that other stuff they couldn’t get in the shops. So what? Well, he’d get his customer’s attention with a single word [...]

Happy Q&A Tuesday – Jo’s got a question today: “Hi James – can a big, bold offer hurt your business in the long run, for the sake of getting a quick sale today?” Hell, yeah. We’ve all seen it happen. The trick is, you’ve got to “attack and defend” all at once. And this quickie [...]

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