What do you say, and where, and when? Let’s talk content strategy...

Chances are, your entire message is bouncing around your head. All the benefits you want to share, all the expert advice you can give, all the objections you need to handle...

I’d guess it’s all locked in there already.

But no offence, it’s not much use stuck away at the back of your mind.

It belongs on a web page – or lots of pages – so customers find you and raise their hands and say “ok let's do the biz”.

It comes down to content strategy. What are you going to say online...who are you saying it to...and where are they going to find you in their overcrowded browser?

When we talk, we’ll start with your website and look at information architecture. Working together over tea and biccies (maybe even a kit-kat), we’ll make sure there’s a clear journey for the visitor there.

Then we’ll move on to the big wide web and look at your other platforms. Your blog, social pages, video sites, article hubs...but we'll do it all with caution.

Y'see, the web is a giant playground where you can go content crazy. Most people approach it like an excited kiddy, flitting from one thrill to the next...and that's a sure fire way to come a massive cropper.

The sensible approach is to research and test, to see where your customers gather. Then we can throw out the platforms and topics that give you a slim return.

By the end, we’ll have a firm grasp on the angles that work for you, and a calendar for posting fresh new content every week.

Then I can write it for you. Or give you a gentle push so you can go off and do it alone, armed with all my best advice.

Content is king, you know. So let's get started and rule your niche...

In this section


    Project: Editing and rewriting an annual report. Creating an easy, conversational style for a mixed audience, from internal stakeholders to you, me and the gatepost.


    Project: Direct mail and collateral for a major high street supplier of digital hearing aids. A control-busting campaign that won a Canmol Award from the CIM in Wales.

    Read the Case Study


    Project: Website copy for one of the UK's leading digital agencies


    Project: SEO and copy for a new website, spreading the word for a national charity. Also included training in SEO and copywriting.

    Rebranding and website by AA Media, Codeworks and Folio Typographics

    Read the Case Study


    Project: Consultancy, SEO and web copy for the top Mercedes commercial dealers in Wales. I know a lot about vans, you know.

    Website created by SpinDogs

    View website


    Project: Consultancy, SEO and web copy for an all-Wales IT project. Also included training in SEO, copy and case study writing.

    Additional work: delivering workshops for SMEs, on various bits of copywriting and digital marketing.

    Website created by S8080

    Read the Case Study


    Project: SEO, copy and strapline for an awesome training team. Handover project included training in copywriting and SEO.

    View website


    Project: Ad concepts for a high street and online betting legend, promoting a new opportunity to overseas affiliates.


    Project: Revamping case studies and email marketing - asking local employers to offer placements for IT students.


    Project: Consultancy, SEO and copy for a series of micro sites - promoting women’s entrepreneurship, business incubation and some nifty activities around London 2012.

    Also included training in SEO and copywriting.

    See women’s entrepreneurship website

  • UWIC

    Project: Supporting the marketing team at Cardiff Metropolitan University. Projects included course page copy, a charitable appeal and training to build SEO and copywriting skills.


    Project: Concepts and copy for a series of brochures, web pages, annual reports and info packs - promoting physical activity in the workplace, at home and everywhere in between.

    Designers included Spring Creative

    Read the Case Study


  • James Daniel...Copywriter
    T/A EarthMonkey Media Ltd
    Sandringham House
    1-3 Cemetery Road
    Bridgend CF31 1LY
  • 0845 643 6261
  • james@jamesthecopywriter.co.uk

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@BokehTog @remarkablepaper No comnent. But I'll share my full unbridled thoughts if I don't get a sodding response soon...

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James Daniel @jdcopywriter

13 Nov

@remarkablepaper how long before you guys answer my email (actually emails, multiple)?

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19 Classic Headlines From the 1920s, from @mikecapuzzi. Great stuff (although I hate the semi-colon in number 3): mikecapuzzi.com/19-headlines/

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@jessleemorgan Ooh I didn't know I'd tweeted that! I just posted it on LinkedIn. Miracles of tech, huh?

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