An Info Architect is a Tour Guide. Without the silly hat.

The first time I visited the Tower of London, I got lost.

I wandered this way and that, going off the beaten track...I even went into a broom closet and had a chat with the janitor before I finally found my way back to the interesting stuff.

The next time I went, I joined the tour party. I let the expert guide me, and the whole experience was so much more.

No brooms on show for me this time – twas just the juicy bits.

An Information Architect is nothing but an online Tour Guide.

The challenge is to stop people sneaking off into the closet. You’re keeping them on a path that gives the best possible journey.

And I can do that for you.

I’ll break your widgets down into a simple, logical sequence, so everything knits together in the most intuitive way. The finished sitemap will make life easier for visitors and search people find you and stay with you till they find the info they need.

It’s not just site mapping, of course. I’ll work with your designer too, to make sure each page is working towards your ideal response.

That means using a mix of media, so no-one feels alienated. It means giving a second opinion on usability. And it means setting escape routes for visitors who hit the wrong page...steering them gently towards the info they need.

Usually this is all part of one bigger exercise, involving keyword research and content strategy and other bits.

But let’s see where you’re at, and we can pull something together.

No two challenges are ever the let’s have a chat about yours.

In this section


    Project: Editing and rewriting an annual report. Creating an easy, conversational style for a mixed audience, from internal stakeholders to you, me and the gatepost.


    Project: Direct mail and collateral for a major high street supplier of digital hearing aids. A control-busting campaign that won a Canmol Award from the CIM in Wales.

    Read the Case Study


    Project: Website copy for one of the UK's leading digital agencies


    Project: SEO and copy for a new website, spreading the word for a national charity. Also included training in SEO and copywriting.

    Rebranding and website by AA Media, Codeworks and Folio Typographics

    Read the Case Study


    Project: Consultancy, SEO and web copy for the top Mercedes commercial dealers in Wales. I know a lot about vans, you know.

    Website created by SpinDogs

    View website


    Project: Consultancy, SEO and web copy for an all-Wales IT project. Also included training in SEO, copy and case study writing.

    Additional work: delivering workshops for SMEs, on various bits of copywriting and digital marketing.

    Website created by S8080

    Read the Case Study


    Project: SEO, copy and strapline for an awesome training team. Handover project included training in copywriting and SEO.

    View website


    Project: Ad concepts for a high street and online betting legend, promoting a new opportunity to overseas affiliates.


    Project: Revamping case studies and email marketing - asking local employers to offer placements for IT students.


    Project: Consultancy, SEO and copy for a series of micro sites - promoting women’s entrepreneurship, business incubation and some nifty activities around London 2012.

    Also included training in SEO and copywriting.

    See women’s entrepreneurship website

  • UWIC

    Project: Supporting the marketing team at Cardiff Metropolitan University. Projects included course page copy, a charitable appeal and training to build SEO and copywriting skills.


    Project: Concepts and copy for a series of brochures, web pages, annual reports and info packs - promoting physical activity in the workplace, at home and everywhere in between.

    Designers included Spring Creative

    Read the Case Study


  • James Daniel...Copywriter
    T/A EarthMonkey Media Ltd
    Sandringham House
    1-3 Cemetery Road
    Bridgend CF31 1LY
  • 0845 643 6261

Latest from Twitter

James Daniel

James Daniel @jdcopywriter

7 Dec

I just uploaded “Copy critique - Business Network Wales” to #Vimeo:

James Daniel

James Daniel @jdcopywriter

13 Nov

@BokehTog @remarkablepaper No comnent. But I'll share my full unbridled thoughts if I don't get a sodding response soon...

James Daniel

James Daniel @jdcopywriter

13 Nov

@remarkablepaper how long before you guys answer my email (actually emails, multiple)?

James Daniel

James Daniel @jdcopywriter

19 Oct

19 Classic Headlines From the 1920s, from @mikecapuzzi. Great stuff (although I hate the semi-colon in number 3):

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