What do you expect from your copywriter?

As you've probably found by now, copywriters in the UK fall into two different camps. Some just want to write copy to order (and good luck to them), while others get their fingers dirty...making sure the job is on the right track from the start.                             

If you're thinking of working with me, you should know I fall into the second camp. 

Before I'll put pen to paper, I'll be quizzing you over all sorts. Like business goals, customer insights, and lessons learned from old campaigns.

That's not because I'm yearning for my old days in Corporate Marketing... and not because I want to hijack your marketing department!

It's because Copywriting is Marketing, and it's part of my job to make sure your creative pieces are a full-on strategic fit.

So take a look at the pages here and see what I can do:

Direct Mail | Web Copy | Emails | Collateral | Press & PR | More

Then get in touch and we can chew over plans by phone or Skype.

After that, well let's see what develops...

What are people saying?

George Savva"James Daniel is one of the most talented written communicators I have ever met. All one has to do is give him the brief – and then – as if by magic, the words which arrest peoples’ attention, and makes them want to know more about you, appear. There are more than many people in the business community here in the south west UK, who have first hand, experienced burgeoning order books shortly after James’ magnetic words appear in print. It doesn’t matter if you’re marketing by internet, or advertising in a magazine, if it is the written word you’re after to help you sell your goods or services, then I’d have no hesitation in recommending James. Of course, if you’re in business just as a hobby, you’ll hate James, because his words will force you to do some work."

George Savva, it takes...7seconds

In this section


    Project: Editing and rewriting an annual report. Creating an easy, conversational style for a mixed audience, from internal stakeholders to you, me and the gatepost.


    Project: Direct mail and collateral for a major high street supplier of digital hearing aids. A control-busting campaign that won a Canmol Award from the CIM in Wales.

    Read the Case Study


    Project: Website copy for one of the UK's leading digital agencies


    Project: SEO and copy for a new website, spreading the word for a national charity. Also included training in SEO and copywriting.

    Rebranding and website by AA Media, Codeworks and Folio Typographics

    Read the Case Study


    Project: Consultancy, SEO and web copy for the top Mercedes commercial dealers in Wales. I know a lot about vans, you know.

    Website created by SpinDogs

    View website


    Project: Consultancy, SEO and web copy for an all-Wales IT project. Also included training in SEO, copy and case study writing.

    Additional work: delivering workshops for SMEs, on various bits of copywriting and digital marketing.

    Website created by S8080

    Read the Case Study


    Project: SEO, copy and strapline for an awesome training team. Handover project included training in copywriting and SEO.

    View website


    Project: Ad concepts for a high street and online betting legend, promoting a new opportunity to overseas affiliates.


    Project: Revamping case studies and email marketing - asking local employers to offer placements for IT students.


    Project: Consultancy, SEO and copy for a series of micro sites - promoting women’s entrepreneurship, business incubation and some nifty activities around London 2012.

    Also included training in SEO and copywriting.

    See women’s entrepreneurship website

  • UWIC

    Project: Supporting the marketing team at Cardiff Metropolitan University. Projects included course page copy, a charitable appeal and training to build SEO and copywriting skills.


    Project: Concepts and copy for a series of brochures, web pages, annual reports and info packs - promoting physical activity in the workplace, at home and everywhere in between.

    Designers included Spring Creative

    Read the Case Study


  • James Daniel...Copywriter
    T/A EarthMonkey Media Ltd
    Sandringham House
    1-3 Cemetery Road
    Bridgend CF31 1LY
  • 0845 643 6261
  • james@jamesthecopywriter.co.uk

Latest from Twitter

James Daniel

James Daniel @jdcopywriter

7 Dec

I just uploaded “Copy critique - Business Network Wales” to #Vimeo: vimeo.com/246320578

James Daniel

James Daniel @jdcopywriter

13 Nov

@BokehTog @remarkablepaper No comnent. But I'll share my full unbridled thoughts if I don't get a sodding response soon...

James Daniel

James Daniel @jdcopywriter

13 Nov

@remarkablepaper how long before you guys answer my email (actually emails, multiple)?

James Daniel

James Daniel @jdcopywriter

19 Oct

19 Classic Headlines From the 1920s, from @mikecapuzzi. Great stuff (although I hate the semi-colon in number 3): mikecapuzzi.com/19-headlines/

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