Ask any copywriter: brochures and flyers are alive and kicking!

Every time I’m let out of the house to attend a networking bash, I get stuck in the same old debate.

It usually plays out like this:

Some start-up guy or girlie asks me for a business card. Then they scan it with a furrowed brow and look up with a curious smirk.

“Seriously”, they titter. “You write brochures! Who uses brochures?”

Then they throw around words like “retro”, as if they invented the web, and tell me printed media never works.

Yep, that old chestnut.

But here’s the thing: we all have preferences – and even inside a well-defined niche, you’ll always find those touchy-feely types who want something in their hands.

Plus, it’s hard to ignore a solid object. You can’t just delete it, can you?

So my reply: collateral is a vital part of the marketing mix. True, it can’t replace the web, but it will always strengthen it. Whatever your sector, brochures and flyers can send you traffic...or even complete the sale.

Just as long as you get the words right!

And I can help with that. I've just finished writing a whole suite of brochures promoting Wales as a haven for business. And you'll see all kinds of other sectors in my portfolio too: regular stuff like insurance and business support, and not-so-everyday things including a miracle golf club and a private detective agency.

I'm adaptable!

So - if you need a brochure, let's talk. And start making plans...

In this section


    Project: Editing and rewriting an annual report. Creating an easy, conversational style for a mixed audience, from internal stakeholders to you, me and the gatepost.


    Project: Direct mail and collateral for a major high street supplier of digital hearing aids. A control-busting campaign that won a Canmol Award from the CIM in Wales.

    Read the Case Study


    Project: Website copy for one of the UK's leading digital agencies


    Project: SEO and copy for a new website, spreading the word for a national charity. Also included training in SEO and copywriting.

    Rebranding and website by AA Media, Codeworks and Folio Typographics

    Read the Case Study


    Project: Consultancy, SEO and web copy for the top Mercedes commercial dealers in Wales. I know a lot about vans, you know.

    Website created by SpinDogs

    View website


    Project: Consultancy, SEO and web copy for an all-Wales IT project. Also included training in SEO, copy and case study writing.

    Additional work: delivering workshops for SMEs, on various bits of copywriting and digital marketing.

    Website created by S8080

    Read the Case Study


    Project: SEO, copy and strapline for an awesome training team. Handover project included training in copywriting and SEO.

    View website


    Project: Ad concepts for a high street and online betting legend, promoting a new opportunity to overseas affiliates.


    Project: Revamping case studies and email marketing - asking local employers to offer placements for IT students.


    Project: Consultancy, SEO and copy for a series of micro sites - promoting women’s entrepreneurship, business incubation and some nifty activities around London 2012.

    Also included training in SEO and copywriting.

    See women’s entrepreneurship website

  • UWIC

    Project: Supporting the marketing team at Cardiff Metropolitan University. Projects included course page copy, a charitable appeal and training to build SEO and copywriting skills.


    Project: Concepts and copy for a series of brochures, web pages, annual reports and info packs - promoting physical activity in the workplace, at home and everywhere in between.

    Designers included Spring Creative

    Read the Case Study


  • James Daniel...Copywriter
    T/A EarthMonkey Media Ltd
    Sandringham House
    1-3 Cemetery Road
    Bridgend CF31 1LY
  • 0845 643 6261

Latest from Twitter

James Daniel

James Daniel @jdcopywriter

13 Nov

@BokehTog @remarkablepaper No comnent. But I'll share my full unbridled thoughts if I don't get a sodding response soon...

James Daniel

James Daniel @jdcopywriter

13 Nov

@remarkablepaper how long before you guys answer my email (actually emails, multiple)?

James Daniel

James Daniel @jdcopywriter

19 Oct

19 Classic Headlines From the 1920s, from @mikecapuzzi. Great stuff (although I hate the semi-colon in number 3):

James Daniel

James Daniel @jdcopywriter

15 Oct

@jessleemorgan Ooh I didn't know I'd tweeted that! I just posted it on LinkedIn. Miracles of tech, huh?

© Copyright James Daniel 2014