Direct Mail can do funny things to a youngish copywriter...

Maybe I’m sad and pathetic. But every day when Postie comes a-callin’ round the Daniel hut, he hears me bounding down the stairs like a 4 year old on Christmas morning.

That's not because I can't wait to tear open another gas bill. And not because I'm itching to chat to someone about the weather. No, it's because he always comes loaded up with direct mail.

And I'm a DM junkie. Really - I can't get enough of the stuff.

I've got piles of it here in my office. I study it, line by line. I obsess over good and bad examples, and keep a special file for the letters that keep on hitting my doormat...because clearly, they're working. 

If you're asking why, it's easy: I'm always on the lookout for those itsy-bitsy changes that can make a massive difference to response and ROI. I'm building an arsenal of nifty tools and smart conversion tactics - something every copywriter should be doing, in my humble opinion.

Now you could say I have a problem. And yes, you're probably right. I should get out more, take a walk now and then or buy a fishing rod.

But my clients like me just as I am - stuck indoors, with one eye fixed on creatives and the other on campaign stats. Because they know their DM campaign is in the hands of someone who'll agonise over every word and keep testing new ideas.

If that’s the kind of someone you’re looking for, I guess we should talk. I can work on a one-off sales letter or a multi-step campaign. I can take on your control piece or start over from scratch. I can work with your art department or bring in a team of my own.

Let’s talk further.

Ooh - and remember to ask me about The 9% Rabbit Letter...

In this section


    Project: Editing and rewriting an annual report. Creating an easy, conversational style for a mixed audience, from internal stakeholders to you, me and the gatepost.


    Project: Direct mail and collateral for a major high street supplier of digital hearing aids. A control-busting campaign that won a Canmol Award from the CIM in Wales.

    Read the Case Study


    Project: Website copy for one of the UK's leading digital agencies


    Project: SEO and copy for a new website, spreading the word for a national charity. Also included training in SEO and copywriting.

    Rebranding and website by AA Media, Codeworks and Folio Typographics

    Read the Case Study


    Project: Consultancy, SEO and web copy for the top Mercedes commercial dealers in Wales. I know a lot about vans, you know.

    Website created by SpinDogs

    View website


    Project: Consultancy, SEO and web copy for an all-Wales IT project. Also included training in SEO, copy and case study writing.

    Additional work: delivering workshops for SMEs, on various bits of copywriting and digital marketing.

    Website created by S8080

    Read the Case Study


    Project: SEO, copy and strapline for an awesome training team. Handover project included training in copywriting and SEO.

    View website


    Project: Ad concepts for a high street and online betting legend, promoting a new opportunity to overseas affiliates.


    Project: Revamping case studies and email marketing - asking local employers to offer placements for IT students.


    Project: Consultancy, SEO and copy for a series of micro sites - promoting women’s entrepreneurship, business incubation and some nifty activities around London 2012.

    Also included training in SEO and copywriting.

    See women’s entrepreneurship website

  • UWIC

    Project: Supporting the marketing team at Cardiff Metropolitan University. Projects included course page copy, a charitable appeal and training to build SEO and copywriting skills.


    Project: Concepts and copy for a series of brochures, web pages, annual reports and info packs - promoting physical activity in the workplace, at home and everywhere in between.

    Designers included Spring Creative

    Read the Case Study


  • James Daniel...Copywriter
    T/A EarthMonkey Media Ltd
    Sandringham House
    1-3 Cemetery Road
    Bridgend CF31 1LY
  • 0845 643 6261

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