How often do you email your list? (I’m guessing ‘not often enough’)

One sunny Tuesday afternoon, Dave opened an email from me.

He glanced at it, clicked a few links and decided it wasn’t for him. So he hit ‘unsubscribe’ and that was it...he was off my list. No harm done.

Two minutes later, Ben opened the same email. He sent a reply asking me for a quote, and now he’s a happy client.

‘Tis a glib little story, I know. But trust me, there is a point. And it’s this:

Regular emails work.

There’s only one good reason for building an email list, and that’s to stay in touch with the right kind of customers and prospects. If someone gets miffed that you’re mailing too often, fine – they can always drop out. Chances are, they’re just confirming that they were never a prospect, so there’s no sense wasting time and energy fretting over the loss.

Email is the best tool in history for building a ‘herd’ for your business. And the best strategy is ‘How to connect with the raving fans’...not ‘How to stop non-contenders from saying goodbye’!

That’s my philosophy.

If it’s yours too, I can help you with a barrage of hot frothy emails. It could be an auto-responder series, or a constant deluge. Daily, weekly or (at the very least) monthly...that’s something we can talk about.

Plus, I’ll help you to build your list with a juicy incentive or three. And I’ll work with you to learn from data like clicks and buys and usubscribes. So we can get to know your herd and the things that make them go ‘ooh’.

Sounds good, doesn’t it?

Get in touch with me, and we’ll make them go ‘ooh’ together.

In this section

  • DWR CYMRU WELSH WATER

    Project: Editing and rewriting an annual report. Creating an easy, conversational style for a mixed audience, from internal stakeholders to you, me and the gatepost.

  • HIDDEN HEARING

    Project: Direct mail and collateral for a major high street supplier of digital hearing aids. A control-busting campaign that won a Canmol Award from the CIM in Wales.

    Read the Case Study

  • IMAGINET

    Project: Website copy for one of the UK's leading digital agencies

  • KEEP WALES TIDY

    Project: SEO and copy for a new website, spreading the word for a national charity. Also included training in SEO and copywriting.

    Rebranding and website by AA Media, Codeworks and Folio Typographics

    Read the Case Study

  • EURO COMMERCIALS

    Project: Consultancy, SEO and web copy for the top Mercedes commercial dealers in Wales. I know a lot about vans, you know.

    Website created by SpinDogs

    View website

  • SOFTWARE ALLIANCE WALES

    Project: Consultancy, SEO and web copy for an all-Wales IT project. Also included training in SEO, copy and case study writing.

    Additional work: delivering workshops for SMEs, on various bits of copywriting and digital marketing.

    Website created by S8080

    Read the Case Study

  • SING & INSPIRE

    Project: SEO, copy and strapline for an awesome training team. Handover project included training in copywriting and SEO.

    View website

  • LADBROKES

    Project: Ad concepts for a high street and online betting legend, promoting a new opportunity to overseas affiliates.

  • IT WALES

    Project: Revamping case studies and email marketing - asking local employers to offer placements for IT students.

  • UNIVERSITY OF EAST LONDON

    Project: Consultancy, SEO and copy for a series of micro sites - promoting women’s entrepreneurship, business incubation and some nifty activities around London 2012.

    Also included training in SEO and copywriting.

    See women’s entrepreneurship website

  • UWIC

    Project: Supporting the marketing team at Cardiff Metropolitan University. Projects included course page copy, a charitable appeal and training to build SEO and copywriting skills.

  • SPORT WALES

    Project: Concepts and copy for a series of brochures, web pages, annual reports and info packs - promoting physical activity in the workplace, at home and everywhere in between.

    Designers included Spring Creative

    Read the Case Study

Contact

  • James Daniel...Copywriter
    T/A EarthMonkey Media Ltd
    Sandringham House
    1-3 Cemetery Road
    Bridgend CF31 1LY
  • 0845 643 6261
  • james@jamesthecopywriter.co.uk
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Love this article by @MattFnWallace on getting paid as a writer: buff.ly/2qJzakc

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Cool challenge for copywriters: put words into the Hovering Art Director’s Mouth buff.ly/2ryRRpb

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