Why your copywriter should focus on copy, and leave SEO well alone...

I've got to tell you, I'm a reformed character.

For 5 years, over 90% of my living came from writing - and optimising - web pages. And I was darn good at it, too. My own site was top of Google for terms like 'expert copywriter', and I had clients boasting top spots for over 200 keywords each.

Plus, my copy converted - I wasn't writing keyword-heavy trash. So I got paid top dollar to do my SEO thing.

So when I tell you that I've turned my back on it, I hope you'll sit up and listen:

Y'see, SEO is no longer the golden goose that it was. Back in the day, you could weave keywords subtly into the text, add a few synonyms for good measure, and as long as keywords fell in the hot spots like the title tag, headline and others, you could pretty much guarantee that you'd out-gun the competition.

It was literally as easy as shooting a barrel of fish.

But now? It just ain't worth the bother. Massive changes at Google mean it's harder than ever to score a high ranking - and with ads pushing search results further down the page, the top listings are getting fewer and fewer clicks.

SEO is a write-off.

Of course, you can still grab the top spots. I'm just saying, it's not worth the effort, because you'll go to the ends of the earth getting your page in position, and still you won't get the volume of traffic you expect.

If you're thinking of asking me to write your web pages, this is something I need you to know up front. I'll help you with traffic, of course. But instead of the 'sometime maybe' traffic you get from SEO, it will be scalable, measurable traffic from sources like Adwords, Facebook or Remarketing.

If you're with me on this, I'd be happy - nay chuffed - to talk about writing your copy. Just give me a shout, and we'll talk further in the next 24 hours.

In this section


    Project: Editing and rewriting an annual report. Creating an easy, conversational style for a mixed audience, from internal stakeholders to you, me and the gatepost.


    Project: Direct mail and collateral for a major high street supplier of digital hearing aids. A control-busting campaign that won a Canmol Award from the CIM in Wales.

    Read the Case Study


    Project: Website copy for one of the UK's leading digital agencies


    Project: SEO and copy for a new website, spreading the word for a national charity. Also included training in SEO and copywriting.

    Rebranding and website by AA Media, Codeworks and Folio Typographics

    Read the Case Study


    Project: Consultancy, SEO and web copy for the top Mercedes commercial dealers in Wales. I know a lot about vans, you know.

    Website created by SpinDogs

    View website


    Project: Consultancy, SEO and web copy for an all-Wales IT project. Also included training in SEO, copy and case study writing.

    Additional work: delivering workshops for SMEs, on various bits of copywriting and digital marketing.

    Website created by S8080

    Read the Case Study


    Project: SEO, copy and strapline for an awesome training team. Handover project included training in copywriting and SEO.

    View website


    Project: Ad concepts for a high street and online betting legend, promoting a new opportunity to overseas affiliates.


    Project: Revamping case studies and email marketing - asking local employers to offer placements for IT students.


    Project: Consultancy, SEO and copy for a series of micro sites - promoting women’s entrepreneurship, business incubation and some nifty activities around London 2012.

    Also included training in SEO and copywriting.

    See women’s entrepreneurship website

  • UWIC

    Project: Supporting the marketing team at Cardiff Metropolitan University. Projects included course page copy, a charitable appeal and training to build SEO and copywriting skills.


    Project: Concepts and copy for a series of brochures, web pages, annual reports and info packs - promoting physical activity in the workplace, at home and everywhere in between.

    Designers included Spring Creative

    Read the Case Study


  • James Daniel...Copywriter
    T/A EarthMonkey Media Ltd
    Sandringham House
    1-3 Cemetery Road
    Bridgend CF31 1LY
  • 0845 643 6261
  • james@jamesthecopywriter.co.uk

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