Keep Wales Tidy

Full-on content support: from traffic generation to training

Keep Wales Tidy is a charity, with a mission of making Wales a better place to live. As well as targeting litter, they focus on vandalism, pollution and other things that spoil the environment. Their work includes projects with schools, community groups, local businesses and government.

Their old website was looking dated, and messages needed to connect more with their target audiences. In particular, they needed:

  • Simple, intuitive navigation to guide visitors through the site
  • More engagement, by highlighting different ways to get involved
  • Easy, readable copy to introduce major campaigns and challenges
  • Training for staff, so they could create future content in-house

They brought in a team of local marketing bods, including yours truly, to give the site and content a total makeover. I started by rebuilding the site map from the user's point of view, while the designers made sure the full range of work was represented throughout the site.

I then wrote copy for all the top level pages and worked with a translator to make sure every message still rang true in Welsh.

Finally, I ran a training session with the whole team present, so future content could be written in a common tone of voice.

The new site went live in the spring of 2013, and staff at KWT are chuffed to bits with the end result:

“We were delighted to work with James. He quickly grasped what we wanted to achieve and who our audiences were. His methodical approach, combined with flair and creativity, proved to be highly effective and inspirational...I would have no hesitation in praising James’ talents as a writer and trainer.”

Rob Owen, Keep Wales Tidy

Check out the website. My copy includes all top level pages, including intros to each campaign and challenge.

Web Design by Folio Typographics
Web Development by Codeworks
Project Management by AA Media

In this section


    Project: Editing and rewriting an annual report. Creating an easy, conversational style for a mixed audience, from internal stakeholders to you, me and the gatepost.


    Project: Direct mail and collateral for a major high street supplier of digital hearing aids. A control-busting campaign that won a Canmol Award from the CIM in Wales.

    Read the Case Study


    Project: Website copy for one of the UK's leading digital agencies


    Project: SEO and copy for a new website, spreading the word for a national charity. Also included training in SEO and copywriting.

    Rebranding and website by AA Media, Codeworks and Folio Typographics

    Read the Case Study


    Project: Consultancy, SEO and web copy for the top Mercedes commercial dealers in Wales. I know a lot about vans, you know.

    Website created by SpinDogs

    View website


    Project: Consultancy, SEO and web copy for an all-Wales IT project. Also included training in SEO, copy and case study writing.

    Additional work: delivering workshops for SMEs, on various bits of copywriting and digital marketing.

    Website created by S8080

    Read the Case Study


    Project: SEO, copy and strapline for an awesome training team. Handover project included training in copywriting and SEO.

    View website


    Project: Ad concepts for a high street and online betting legend, promoting a new opportunity to overseas affiliates.


    Project: Revamping case studies and email marketing - asking local employers to offer placements for IT students.


    Project: Consultancy, SEO and copy for a series of micro sites - promoting women’s entrepreneurship, business incubation and some nifty activities around London 2012.

    Also included training in SEO and copywriting.

    See women’s entrepreneurship website

  • UWIC

    Project: Supporting the marketing team at Cardiff Metropolitan University. Projects included course page copy, a charitable appeal and training to build SEO and copywriting skills.


    Project: Concepts and copy for a series of brochures, web pages, annual reports and info packs - promoting physical activity in the workplace, at home and everywhere in between.

    Designers included Spring Creative

    Read the Case Study


  • James Daniel...Copywriter
    T/A EarthMonkey Media Ltd
    Sandringham House
    1-3 Cemetery Road
    Bridgend CF31 1LY
  • 0845 643 6261

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