Space Studios

A bite-size brochure for a multi-purpose recording studio

CLIENT:
Space Studios is a fab little recording studio, used for business, pleasure and more. Brides can spend their hen nights laying down a track for posterity. Kids spend their birthdays in full voice and giving it some welly. Businesses record audio for marketing or training...you get the idea. Step up to the mic, record your voice and take it home on CD.

CHALLENGE:
Customers were coming to the studio for one thing, and often coming back to get more of the same. But there was a chance to cross-sell by showing different customers the other packages on offer - so they wheeled me in for a quiet natter, then we got to work.

SOLUTION:
With so many different packages, we decided against flyers and opted for a brochure with a single page per option. Then we looked at the user experience and spotted an easy way to make sure the customer would see the brochure and hold onto it: we made it CD size, so it could slot into the case they take home after recording.

Teaming up with a lovely designer called Mike, we then produced the brochure that gave each page its own style and flavour, while retaining a common look and language style throughout.

RESULT:
A flurry of interest, as the client reports:

"For our new marketing material we knew it was critical to make an impact in just a few words. There was no other choice but James to do the deed. The brochure was perfect and hit the target audiences precisely. We knew the rewards would be huge!"

Jessica Morgan, Managing Director Space Studios

COPY SAMPLE:
You can see the finished brochure here.

CREATIVE PARTNERS:
Design by Spring Creative

Space Studios has since relocated from Cardiff to London.
For info, see www.spacestudios.co.uk

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    Additional work: delivering workshops for SMEs, on various bits of copywriting and digital marketing.

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  • SING & INSPIRE

    Project: SEO, copy and strapline for an awesome training team. Handover project included training in copywriting and SEO.

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  • LADBROKES

    Project: Ad concepts for a high street and online betting legend, promoting a new opportunity to overseas affiliates.

  • IT WALES

    Project: Revamping case studies and email marketing - asking local employers to offer placements for IT students.

  • UNIVERSITY OF EAST LONDON

    Project: Consultancy, SEO and copy for a series of micro sites - promoting women’s entrepreneurship, business incubation and some nifty activities around London 2012.

    Also included training in SEO and copywriting.

    See women’s entrepreneurship website

  • UWIC

    Project: Supporting the marketing team at Cardiff Metropolitan University. Projects included course page copy, a charitable appeal and training to build SEO and copywriting skills.

  • SPORT WALES

    Project: Concepts and copy for a series of brochures, web pages, annual reports and info packs - promoting physical activity in the workplace, at home and everywhere in between.

    Designers included Spring Creative

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Contact

  • James Daniel...Copywriter
    T/A EarthMonkey Media Ltd
    Sandringham House
    1-3 Cemetery Road
    Bridgend CF31 1LY
  • 0845 643 6261
  • james@jamesthecopywriter.co.uk
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