Sport Wales

A whole suite of brochures to Keep Wales Active

As the name suggests, Sport Wales is the Welsh governing body for sports and physical activity. As well as inspiring peak performers, they're tasked with getting the whole of Wales off the couch and up on its feet. They do this by working with sports clubs, community groups, schools, employers and more.

Their new 5 x 30 campaign was set up to get every adult taking 30 minutes of exercise, 5 days a week. To support this, they needed web pages and collateral - both to spread the word and help people access the support and resources available.

Every audience had its own reasons for taking part. For businesses, it was improved performance and productivity. For sports clubs, it was healthier membership. For community groups and charities, it was all about making a difference. So together, we created a suite of materials on each theme.

One example was the business brochure, where we showed people taking exercise in a typical office environment: hurdling desks, hula-hoop dictation and space hoppers in the boardroom. I'm sure you get the idea.

The campaigns were well received and invited a flurry of applications for project funding around Wales. In the years that followed, we worked together on a huge number of projects, including application packs, web pages, emails and the kids campaign 5 x 60.

"James is a great person to work with. He's brought a refreshing new style to our literature which is helping us to engage with new audiences."

Bethan Davies, Senior Corporate Development Officer, Sport Wales

Take a look at the business brochure. It's a short teaser piece that keeps the message light and to the point. See what you think...

Graphic Design by Spring Creative

In this section


    Project: Editing and rewriting an annual report. Creating an easy, conversational style for a mixed audience, from internal stakeholders to you, me and the gatepost.


    Project: Direct mail and collateral for a major high street supplier of digital hearing aids. A control-busting campaign that won a Canmol Award from the CIM in Wales.

    Read the Case Study


    Project: Website copy for one of the UK's leading digital agencies


    Project: SEO and copy for a new website, spreading the word for a national charity. Also included training in SEO and copywriting.

    Rebranding and website by AA Media, Codeworks and Folio Typographics

    Read the Case Study


    Project: Consultancy, SEO and web copy for the top Mercedes commercial dealers in Wales. I know a lot about vans, you know.

    Website created by SpinDogs

    View website


    Project: Consultancy, SEO and web copy for an all-Wales IT project. Also included training in SEO, copy and case study writing.

    Additional work: delivering workshops for SMEs, on various bits of copywriting and digital marketing.

    Website created by S8080

    Read the Case Study


    Project: SEO, copy and strapline for an awesome training team. Handover project included training in copywriting and SEO.

    View website


    Project: Ad concepts for a high street and online betting legend, promoting a new opportunity to overseas affiliates.


    Project: Revamping case studies and email marketing - asking local employers to offer placements for IT students.


    Project: Consultancy, SEO and copy for a series of micro sites - promoting women’s entrepreneurship, business incubation and some nifty activities around London 2012.

    Also included training in SEO and copywriting.

    See women’s entrepreneurship website

  • UWIC

    Project: Supporting the marketing team at Cardiff Metropolitan University. Projects included course page copy, a charitable appeal and training to build SEO and copywriting skills.


    Project: Concepts and copy for a series of brochures, web pages, annual reports and info packs - promoting physical activity in the workplace, at home and everywhere in between.

    Designers included Spring Creative

    Read the Case Study


  • James Daniel...Copywriter
    T/A EarthMonkey Media Ltd
    Sandringham House
    1-3 Cemetery Road
    Bridgend CF31 1LY
  • 0845 643 6261

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