Learn to write your own copy. It's way easier than you think...

Contrary to myth, good copywriters are made - not born.

True, some people are comfy with this whole writing lark while others cringe at the idea of picking up a pen. And it's true that top copywriters spend years - decades - honing the craft. But still, anyone (yes anyone) can learn to write better copy.

And making the breakthrough only takes a few hours in the classroom.

My course can be tailored for whatever you need in-house. Usually, we'll open with the basics of writing conversational copy, plus the essentials like grabbing attention, structure and persuasion. Then we can go into detail on your topic of choice, like direct mail, web copy, PR, case studies or newsletters. More details opposite...

I'll offer you back-up support too, in person or by email.

To toot my own trumpet for a mo, I've run courses and seminars all over Wales and other bits of the UK. Training clients include:

* Chartered Institute of Marketing * Software Alliance Wales * Mazuma * Heavenly * UWIC: Cardiff Metropolitan University * Swansea Bay Tourism * Keep Wales Tidy * University of East London * Lead On Wales *
The Growth Circle * Business In Focus* University of South Wales *

Every training package is different. Some clients call me in for the day to give  a quick lesson or refresher. Others use me as a writer first, to scribble their first round of content...then I'll hand over the task with a training sesh.

It's up to you. But if you need a trainer who can swoop in and make a rapid difference, give me a call.

I'm not saying you'll never need to hire a copywriter again...but you'll definitely have to outsource less when your team can do it in-house.

What are people saying?

Catherine Downes"James, I just wanted to say a big THANK YOU
from myself and my colleagues for speaking at
the CIM conference yesterday. I really enjoyed
hearing what you had to say and picking up some
tips. The feedback I received during the day was great."

Catherine Downes  
Director, Corporate Marketing  
University of East London  

In this section


    Project: Editing and rewriting an annual report. Creating an easy, conversational style for a mixed audience, from internal stakeholders to you, me and the gatepost.


    Project: Direct mail and collateral for a major high street supplier of digital hearing aids. A control-busting campaign that won a Canmol Award from the CIM in Wales.

    Read the Case Study


    Project: Website copy for one of the UK's leading digital agencies


    Project: SEO and copy for a new website, spreading the word for a national charity. Also included training in SEO and copywriting.

    Rebranding and website by AA Media, Codeworks and Folio Typographics

    Read the Case Study


    Project: Consultancy, SEO and web copy for the top Mercedes commercial dealers in Wales. I know a lot about vans, you know.

    Website created by SpinDogs

    View website


    Project: Consultancy, SEO and web copy for an all-Wales IT project. Also included training in SEO, copy and case study writing.

    Additional work: delivering workshops for SMEs, on various bits of copywriting and digital marketing.

    Website created by S8080

    Read the Case Study


    Project: SEO, copy and strapline for an awesome training team. Handover project included training in copywriting and SEO.

    View website


    Project: Ad concepts for a high street and online betting legend, promoting a new opportunity to overseas affiliates.


    Project: Revamping case studies and email marketing - asking local employers to offer placements for IT students.


    Project: Consultancy, SEO and copy for a series of micro sites - promoting women’s entrepreneurship, business incubation and some nifty activities around London 2012.

    Also included training in SEO and copywriting.

    See women’s entrepreneurship website

  • UWIC

    Project: Supporting the marketing team at Cardiff Metropolitan University. Projects included course page copy, a charitable appeal and training to build SEO and copywriting skills.


    Project: Concepts and copy for a series of brochures, web pages, annual reports and info packs - promoting physical activity in the workplace, at home and everywhere in between.

    Designers included Spring Creative

    Read the Case Study


  • James Daniel...Copywriter
    T/A EarthMonkey Media Ltd
    Sandringham House
    1-3 Cemetery Road
    Bridgend CF31 1LY
  • 0845 643 6261
  • james@jamesthecopywriter.co.uk

Latest from Twitter

James Daniel

James Daniel @jdcopywriter

7 Dec

I just uploaded “Copy critique - Business Network Wales” to #Vimeo: vimeo.com/246320578

James Daniel

James Daniel @jdcopywriter

13 Nov

@BokehTog @remarkablepaper No comnent. But I'll share my full unbridled thoughts if I don't get a sodding response soon...

James Daniel

James Daniel @jdcopywriter

13 Nov

@remarkablepaper how long before you guys answer my email (actually emails, multiple)?

James Daniel

James Daniel @jdcopywriter

19 Oct

19 Classic Headlines From the 1920s, from @mikecapuzzi. Great stuff (although I hate the semi-colon in number 3): mikecapuzzi.com/19-headlines/

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