Copywriting Basics

Every training course I run starts with Copy 101. If your team is new to copywriting, this will get them out of the starting blocks...and if they're more experienced, I'll crank things up a notch. Just let me know what you need.

This module covers:

  • Writing in your customer's voice (the real one - not the work voice)
  • How to keep it clear and simple, so reading is never an effort
  • The Grammar Reboot that will send your old English teacher on a rampage
  • 10 traps to avoid if you want to win a Plain English award
  • How to build a message around your customers' dreams and nightmares
  • Using the reader's frame or reference as your 'jumping off' point
  • Segues and sub-headings that keep your message flowing
  • How to stop yourself from falling back into old habits
  • Laying out your message for maximum response

Copywriting Basics can be adapted to suit your sector and in-house skills: either as a stand-alone session or as part of a training day.

Your training package can include other modules listed in this section. Please call for latest pricing and availability.


 

YOUR BONUS: "Do You Talk Like That At Home?"

DYTLTAH

My book on how to write simple, conversational copy is a kind of antidote to hype and boardroom speak.

Since it was published in November 2013, I've been getting calls, tweets and emails from people telling me how it's changed the way they write.

It's also had a few 5-star reviews on Amazon, from readers who say they've finally hit on a winning formula.

So while it's not my place to tell you this is a great book, I can tell you that lots of other people think it is! See for yourself.

And this year, I'm including it free in your training package. Every delegate receives a copy, so they'll have an instant refresher long after the day is done.

In this section

  • DWR CYMRU WELSH WATER

    Project: Editing and rewriting an annual report. Creating an easy, conversational style for a mixed audience, from internal stakeholders to you, me and the gatepost.

  • HIDDEN HEARING

    Project: Direct mail and collateral for a major high street supplier of digital hearing aids. A control-busting campaign that won a Canmol Award from the CIM in Wales.

    Read the Case Study

  • IMAGINET

    Project: Website copy for one of the UK's leading digital agencies

  • KEEP WALES TIDY

    Project: SEO and copy for a new website, spreading the word for a national charity. Also included training in SEO and copywriting.

    Rebranding and website by AA Media, Codeworks and Folio Typographics

    Read the Case Study

  • EURO COMMERCIALS

    Project: Consultancy, SEO and web copy for the top Mercedes commercial dealers in Wales. I know a lot about vans, you know.

    Website created by SpinDogs

    View website

  • SOFTWARE ALLIANCE WALES

    Project: Consultancy, SEO and web copy for an all-Wales IT project. Also included training in SEO, copy and case study writing.

    Additional work: delivering workshops for SMEs, on various bits of copywriting and digital marketing.

    Website created by S8080

    Read the Case Study

  • SING & INSPIRE

    Project: SEO, copy and strapline for an awesome training team. Handover project included training in copywriting and SEO.

    View website

  • LADBROKES

    Project: Ad concepts for a high street and online betting legend, promoting a new opportunity to overseas affiliates.

  • IT WALES

    Project: Revamping case studies and email marketing - asking local employers to offer placements for IT students.

  • UNIVERSITY OF EAST LONDON

    Project: Consultancy, SEO and copy for a series of micro sites - promoting women’s entrepreneurship, business incubation and some nifty activities around London 2012.

    Also included training in SEO and copywriting.

    See women’s entrepreneurship website

  • UWIC

    Project: Supporting the marketing team at Cardiff Metropolitan University. Projects included course page copy, a charitable appeal and training to build SEO and copywriting skills.

  • SPORT WALES

    Project: Concepts and copy for a series of brochures, web pages, annual reports and info packs - promoting physical activity in the workplace, at home and everywhere in between.

    Designers included Spring Creative

    Read the Case Study

Contact

  • James Daniel...Copywriter
    T/A EarthMonkey Media Ltd
    Sandringham House
    1-3 Cemetery Road
    Bridgend CF31 1LY
  • 0845 643 6261
  • james@jamesthecopywriter.co.uk
LinkedIn

Latest from Twitter

James Daniel

James Daniel @jdcopywriter

19 Oct

19 Classic Headlines From the 1920s, from @mikecapuzzi. Great stuff (although I hate the semi-colon in number 3): mikecapuzzi.com/19-headlines/

James Daniel

James Daniel @jdcopywriter

15 Oct

@jessleemorgan Ooh I didn't know I'd tweeted that! I just posted it on LinkedIn. Miracles of tech, huh?

Copywriters Tips

Copywriters Tips @CopywritersTips

13 Oct

Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine

Retweeted by @jdcopywriter

James Daniel

James Daniel @jdcopywriter

5 Oct

How to put together a great landing page - from @Midas_UK: buff.ly/2xUVfAr

James Daniel

James Daniel @jdcopywriter

5 Oct

From the blog archive: how to tap into the next 'wave' of niching: buff.ly/2x9E6yU #marketing

© Copyright James Daniel 2014