Writing a Press Release

Back in my journo days, the same old fax would hit my desk on the first Monday of every month. It was, without doubt, the worst press release that ever wasted ink. But it was also a vital lesson in the dos and don'ts of PR.

It was so bad it burned itself into my memory, word for word. So years later, I've resurrected it - and I'll be sharing it with you here.

This module covers:

  • Why journalists and editors are desperate to hear from you
  • Finding the human story that's buried in your business
  • The 6 News Values that make your story worth reading
  • Making your story fit the media's pet topics
  • 30 proven excuses to send out a press release
  • Formatting your release: layout, structure and language
  • Adapting your story or tone of voice for different media
  • Pitching and distributing your release, online and off
  • Tracking your release to see who's picked up the story
  • How to get your name in a journalist's book of go-to people

Writing a Press Release can be adapted to suit your sector and in-house skills: either as a stand-alone session or as part of a training day.

Your training package can include other modules listed in this section. Please call for latest pricing and availability.


 

YOUR BONUS: "Do You Talk Like That At Home?"

DYTLTAH

My book on how to write simple, conversational copy is a kind of antidote to hype and boardroom speak.

Since it was published in November 2013, I've been getting calls, tweets and emails from people telling me how it's changed the way they write.

It's also had a few 5-star reviews on Amazon, from readers who say they've finally hit on a winning formula.

So while it's not my place to tell you this is a great book, I can tell you that lots of other people think it is! See for yourself.

And this year, I'm including it free in your training package. Every delegate receives a copy, so they'll have an instant refresher long after the day is done.

In this section

  • DWR CYMRU WELSH WATER

    Project: Editing and rewriting an annual report. Creating an easy, conversational style for a mixed audience, from internal stakeholders to you, me and the gatepost.

  • HIDDEN HEARING

    Project: Direct mail and collateral for a major high street supplier of digital hearing aids. A control-busting campaign that won a Canmol Award from the CIM in Wales.

    Read the Case Study

  • IMAGINET

    Project: Website copy for one of the UK's leading digital agencies

  • KEEP WALES TIDY

    Project: SEO and copy for a new website, spreading the word for a national charity. Also included training in SEO and copywriting.

    Rebranding and website by AA Media, Codeworks and Folio Typographics

    Read the Case Study

  • EURO COMMERCIALS

    Project: Consultancy, SEO and web copy for the top Mercedes commercial dealers in Wales. I know a lot about vans, you know.

    Website created by SpinDogs

    View website

  • SOFTWARE ALLIANCE WALES

    Project: Consultancy, SEO and web copy for an all-Wales IT project. Also included training in SEO, copy and case study writing.

    Additional work: delivering workshops for SMEs, on various bits of copywriting and digital marketing.

    Website created by S8080

    Read the Case Study

  • SING & INSPIRE

    Project: SEO, copy and strapline for an awesome training team. Handover project included training in copywriting and SEO.

    View website

  • LADBROKES

    Project: Ad concepts for a high street and online betting legend, promoting a new opportunity to overseas affiliates.

  • IT WALES

    Project: Revamping case studies and email marketing - asking local employers to offer placements for IT students.

  • UNIVERSITY OF EAST LONDON

    Project: Consultancy, SEO and copy for a series of micro sites - promoting women’s entrepreneurship, business incubation and some nifty activities around London 2012.

    Also included training in SEO and copywriting.

    See women’s entrepreneurship website

  • UWIC

    Project: Supporting the marketing team at Cardiff Metropolitan University. Projects included course page copy, a charitable appeal and training to build SEO and copywriting skills.

  • SPORT WALES

    Project: Concepts and copy for a series of brochures, web pages, annual reports and info packs - promoting physical activity in the workplace, at home and everywhere in between.

    Designers included Spring Creative

    Read the Case Study

Contact

  • James Daniel...Copywriter
    T/A EarthMonkey Media Ltd
    Sandringham House
    1-3 Cemetery Road
    Bridgend CF31 1LY
  • 0845 643 6261
  • james@jamesthecopywriter.co.uk
LinkedIn

Latest from Twitter

copyblogger

copyblogger @copyblogger

17 Jul

Capture and Hold Audience Attention with a Bold Proclamation rnmkr.me/2ure5xA https://t.co/I5MmcM7WUV

Retweeted by @jdcopywriter

James Daniel

James Daniel @jdcopywriter

19h

If you’re stuck in a box, get to the point. The ATM Copy Lesson! buff.ly/2ugMMUl

James Daniel

James Daniel @jdcopywriter

23 Jul

From the blog archive: There’s a time and a place for humour in business. Here’s when I got it horribly wrong... buff.ly/2uGom9w

Jane Kingsmill

Jane Kingsmill @JaneKingsmill

13 Jul

Long headlines sell more, always put a caption under a photo and oh yes, PROMISE A BENEFIT. Timeless stuff.… twitter.com/i/web/status/8…

Retweeted by @jdcopywriter

© Copyright James Daniel 2014