“James, what benefits do I offer?”

A question from Eva, for Q&A Tuesday:

“James, I’m a brand copywriter. I want to approach some branding agencies and show them how I can help transform their clients’ businesses. So what are the specific benefits, do you think, of hiring a brand copywriter?”

Hmm. This is one of those questions that needs a bit of tough love. So I’ve got to drop my soft and fluffy persona, and pop on the nasty hat.

Well, nasty-ish. But hopefully, constructive. Take a look…

Got a Question for Next Week? Ask Away!


Meet the Author

James Daniel

You might not know who James is...but you've probably read his copy. Through high street clients like Hidden Hearing, or big gun marketers like Jonathan Jay and Chris Cardell. His words are out there, pulling in new business every month. What else? Well his books, Do You Talk Like That at Home? and Direct Mail 101 will help you squeeze out more sales. Oh yeah - and his new book Before You JFDI will help you plan your next campaign. Grab a free copy here.

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