A question from Eva, for Q&A Tuesday:
“James, I’m a brand copywriter. I want to approach some branding agencies and show them how I can help transform their clients’ businesses. So what are the specific benefits, do you think, of hiring a brand copywriter?”
Hmm. This is one of those questions that needs a bit of tough love. So I’ve got to drop my soft and fluffy persona, and pop on the nasty hat.
Well, nasty-ish. But hopefully, constructive. Take a look…