One of these headlines was a roaring success. The other flopped like a soggy halibut. But can you guess which is which? (A): Are You Afraid of Making Mistakes in English? Or – (B): Do You Make These Mistakes in English? Well..? Which headline won? As in, which led to the most orders for a free [...]
Copywriters will never agree on the eternal question, “what’s the best headline ever written?” – but most would agree, there are some big contenders in this list. Compiled in 1958 by copy legend Victor Schwab, it features all the classics from the early days of direct response…battle-scarred lines that made it through the Great Depression…and [...]
I feel I know you well enough now to tell you about Maggie – The most evil ad sales rep ever to crawl the earth. You need to know about this woman. Because she’s a real-life lesson in the perils of buying ad space. Sitting comfortably…? Okay. I worked with Maggie in the 90s, on [...]
Call me a sad old git, but yes, I keep a file of old ads, sales letters and other copywriting samples that might come in handy one day. This week I stumbled across my all-time favourite, and – even though it’s small and grainy – it’s high time I shared it with you. (No lawsuits [...]
