Copy Tips with a Cheeky Welsh Twist. Yep…You Found the Blog!

Copywriters will never agree on the eternal question, “what’s the best headline ever written?” – but most would agree, there are some big contenders in this list. Compiled in 1958 by copy legend Victor Schwab, it features all the classics from the early days of direct response…battle-scarred lines that made it through the Great Depression…and [...]

I’m still in shock. To think there are grown adults…people who get to VOTE…who can come up with an ad campaign like “Expando”. I mean…I’m no stranger to taking the piss, but I don’t know where to start with this one. I’ll just say, if you missed this week’s “Apprentice”, go catch it on iPlayer. It’s [...]

I feel I know you well enough now to tell you about Maggie – The most evil ad sales rep ever to crawl the earth. You need to know about this woman. Because she’s a real-life lesson in the perils of buying ad space. Sitting comfortably…? Okay. I worked with Maggie in the 90s, on [...]

Call me a sad old git, but yes, I keep a file of old ads, sales letters and other copywriting samples that might come in handy one day. This week I stumbled across my all-time favourite, and – even though it’s small and grainy – it’s high time I shared it with you. (No lawsuits [...]