Copy Tips with a Cheeky Welsh Twist. Yep…You Found the Blog!

Copywriters will never agree on the eternal question, “what’s the best headline ever written?” – but most would agree, there are some big contenders in this list. Compiled in 1958 by copy legend Victor Schwab, it features all the classics from the early days of direct response…battle-scarred lines that made it through the Great Depression…and [...]

I’m still in shock. To think there are grown adults…people who get to VOTE…who can come up with an ad campaign like “Expando”. I mean…I’m no stranger to taking the piss, but I don’t know where to start with this one. I’ll just say, if you missed this week’s “Apprentice”, go catch it on iPlayer. It’s [...]