Copy Tips with a Cheeky Welsh Twist. Yep…You Found the Blog!

Copywriters will never agree on the eternal question, “what’s the best headline ever written?” – but most would agree, there are some big contenders in this list. Compiled in 1958 by copy legend Victor Schwab, it features all the classics from the early days of direct response…battle-scarred lines that made it through the Great Depression…and [...]

Well – it’s been a year. On this day, June 8th 2017, Terri May chucked away Cameron’s majority…losing her authority with three poisonous words: “Strong and Stable”. Where did it all go wrong? Why did no-one believe her? I guess, lots of reasons. With “being crap” in the top two or three. But – There’s [...]

Don’t hate me. But I can’t keep away from Britain’s Got Talent. I know it’s a pile of chavvy tat. Modern life’s answer to the Medieval village square, where the local simpletons would eat dung and stick rats up their noses to pleasure the heckling townsfolk. I get that. And I know my life would [...]

Remember “Pantsman”? The worst idea ever to come out of The Apprentice. I thought I’d forgotten him. Banished him to the dark side. But for reasons I’ll tell you anon, he’s popped back into my head. Remember this? The team was branding a brekkie cereal. And Philip, a surly estate agent with one brain cell [...]

“I Wanna Be a Polar Bear!” The best Eurovision song ever was a winner for Israel in 1978…turning 40 this year. Okay. It turns out, the song is actually called “A-Ba-Ni-Bi”. As in “A-Ba-Ni-Bi O-Bo-He-Bev”. But when you’re a wee dot, it sounds like “I Wanna Be a Polar Bear”. See for yourself: Anyway. That’s my way [...]

Did you hear this? About the London Marathon runner, and the imposter who nicked his place? Twas in all the papers. This runner got through 24 miles. He’d pounded the streets…pushed through “The Wall”…and he could almost sniff the finishing tape… But then, disaster – his label blew away. You know that label they all wear? [...]

“This parrot is no more!”…“It has ceased to be”…“Bereft of life, it rests in peace. If you hadn’t nailed it to the perch, it would be pushing up the daisies!” I promise, I’m not a Python Nerd. I’m not one to spout “What have the Romans done for us?”… “No-one expects the Spanish Inquisition”…and “We [...]

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