Copy Tips with a Cheeky Welsh Twist. Yep…You Found the Blog!

 It’s another Q&A Tuesday, and here’s a question from Stephen: “Hi James, the last few weeks, your emails have been self-effacing. I’m wondering how effective that is, as most brands focus people on their positive qualities?” Fair question. And the answer is all about believability. (It’s a tactic some might use for evil…but let’s [...]

What’s the most terrifying thing you’ve ever done? Like, eating a live snake? Or bungee-jumping over a tank of narky piranhas? Or watching Miranda Hart on telly? You know – the stuff of nightmares. For me, it’s easy: Flying in a World War II Lancaster Bomber. Still gives me the willies now, 24 years on. [...]

Tis Q&A Tuesday, and we’ve got a question from Phillip: “James, people keep talking about polarisation. I’m not comfortable courting controversy and alienating potential customers, but I don’t want to be boring either. What do you suggest?” Well, as someone who’s more squirrel than shark, I get you. But you don’t have to beat your [...]

A question from Eva, for Q&A Tuesday: “James, I’m a brand copywriter. I want to approach some branding agencies and show them how I can help transform their clients’ businesses. So what are the specific benefits, do you think, of hiring a brand copywriter?” Hmm. This is one of those questions that needs a bit [...]

It’s Q&A Tuesday. So here’s a video to answer a question from Ben: “Once you have identified the avatar of the ideal customer, how do you get into their mindset and begin preparing copy and the angle for them? How do you avoid writing it from your point of view and write it from theirs instead?” [...]

I would say “Happy New Year!” But we both know, it’s pointless. We’d be celebrating a spinning rock hitting a random point in its solar rotation cycle. And that’s hardly cause for donning a paper hat, linking arms with strangers, singing a song you don’t know all the words to, then staggering home stopping only [...]

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