Copy Tips with a Cheeky Welsh Twist. Yep…You Found the Blog!

Bohemian Rhapsody. Some say it’s the best song ever. While others… …actually no, we can all agree – it’s the best song ever! I remember when it first came out in ’75. How it stood apart from the spangly glam rock (and novelty acts like The Wombles). Twas nothing short of “splendid”. And yet…THE CRITICS [...]

Do you remember Mousetrap? The greatest board game of them all. Forget Ker-Plunk! Forget Buckaroo. To hell with Operation. If you were a kid of the 70s, you were no-one in the schoolyard if you didn’t play Mousetrap. While wearing flares. On a space hopper. (At least, that’s how I remember it.) But you know what? Thinking [...]

Every tribe…community….collective…has its sacred law. An unbreakable code of conduct – or an oath, sworn by every member. For magicians, it’s “Never share your secrets”. In business networks, “Refer other members”. For hairy bikers, “Don’t steal another dude’s gal while he’s getting a buttock tattoo”. (Probably) And for copywriters? The eternal truth: “The more you [...]

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