Copy Tips with a Cheeky Welsh Twist. Yep…You Found the Blog!

Happy Q&A Tuesday – Jo’s got a question today: “Hi James – can a big, bold offer hurt your business in the long run, for the sake of getting a quick sale today?” Hell, yeah. We’ve all seen it happen. The trick is, you’ve got to “attack and defend” all at once. And this quickie [...]

 It’s Q&A Tuesday, so here’s a hot ‘n’ frothy question from Deborah: “Hi James – now and then, I have days when I can’t get my brain into gear. Any advice?” Yup. We all get days like this. I call them Blancmange Days, because… Well, watch the video and you’ll see. In 5 minutes, [...]

 It’s another Q&A Tuesday, and here’s a question from Gemma: “Hi James, how do you strike a balance and find the sweet spot between no personality – and too much personality? That’s something I struggle with!” That’s a problem for many, especially in the early days of writing for a new business – or [...]

I don’t care what they say. Being a bloke is not plain sailing. To quote Chandler from Friends, “You’ll be all hairy, and you won’t live as long”. Plus, you know…prostate exams. Getting told to “man up”. Putting up shelves. All that stuff. And then comes the biggie – getting sick. You could be at [...]

What’s the most terrifying thing you’ve ever done? Like, eating a live snake? Or bungee-jumping over a tank of narky piranhas? Or watching Miranda Hart on telly? You know – the stuff of nightmares. For me, it’s easy: Flying in a World War II Lancaster Bomber. Still gives me the willies now, 24 years on. [...]

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