Copy Tips with a Cheeky Welsh Twist. Yep…You Found the Blog!

Every tribe…community….collective…has its sacred law. An unbreakable code of conduct – or an oath, sworn by every member. For magicians, it’s “Never share your secrets”. In business networks, “Refer other members”. For hairy bikers, “Don’t steal another dude’s gal while he’s getting a buttock tattoo”. (Probably) And for copywriters? The eternal truth: “The more you [...]

Copywriters will never agree on the eternal question, “what’s the best headline ever written?” – but most would agree, there are some big contenders in this list. Compiled in 1958 by copy legend Victor Schwab, it features all the classics from the early days of direct response…battle-scarred lines that made it through the Great Depression…and [...]

Well – it’s been a year. On this day, June 8th 2017, Terri May chucked away Cameron’s majority…losing her authority with three poisonous words: “Strong and Stable”. Where did it all go wrong? Why did no-one believe her? I guess, lots of reasons. With “being crap” in the top two or three. But – There’s [...]

Don’t hate me. But I can’t keep away from Britain’s Got Talent. I know it’s a pile of chavvy tat. Modern life’s answer to the Medieval village square, where the local simpletons would eat dung and stick rats up their noses to pleasure the heckling townsfolk. I get that. And I know my life would [...]

Remember “Pantsman”? The worst idea ever to come out of The Apprentice. I thought I’d forgotten him. Banished him to the dark side. But for reasons I’ll tell you anon, he’s popped back into my head. Remember this? The team was branding a brekkie cereal. And Philip, a surly estate agent with one brain cell [...]

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