Copy Tips with a Cheeky Welsh Twist. Yep…You Found the Blog!

“I Wanna Be a Polar Bear!” The best Eurovision song ever was a winner for Israel in 1978…turning 40 this year. Okay. It turns out, the song is actually called “A-Ba-Ni-Bi”. As in “A-Ba-Ni-Bi O-Bo-He-Bev”. But when you’re a wee dot, it sounds like “I Wanna Be a Polar Bear”. See for yourself: Anyway. That’s my way [...]

Did you hear this? About the London Marathon runner, and the imposter who nicked his place? Twas in all the papers. This runner got through 24 miles. He’d pounded the streets…pushed through “The Wall”…and he could almost sniff the finishing tape… But then, disaster – his label blew away. You know that label they all wear? [...]

“This parrot is no more!”…“It has ceased to be”…“Bereft of life, it rests in peace. If you hadn’t nailed it to the perch, it would be pushing up the daisies!” I promise, I’m not a Python Nerd. I’m not one to spout “What have the Romans done for us?”… “No-one expects the Spanish Inquisition”…and “We [...]

Psst! Nylons…?

Every spiv in every British wartime movie says it. As a young gal passes by, he whispers out: “Psst! Nylons…?” Then opens up his coat, to show off his wares. Stockings, bananas, and all that other stuff they couldn’t get in the shops. So what? Well, he’d get his customer’s attention with a single word [...]

Happy Q&A Tuesday – Jo’s got a question today: “Hi James – can a big, bold offer hurt your business in the long run, for the sake of getting a quick sale today?” Hell, yeah. We’ve all seen it happen. The trick is, you’ve got to “attack and defend” all at once. And this quickie [...]

 It’s Q&A Tuesday, so here’s a hot ‘n’ frothy question from Deborah: “Hi James – now and then, I have days when I can’t get my brain into gear. Any advice?” Yup. We all get days like this. I call them Blancmange Days, because… Well, watch the video and you’ll see. In 5 minutes, [...]

You know what? I can’t fold shirts. I mean, God knows I’ve tried. But somewhere between the top button and crossing over the sleeves, it all gets mangled. So in seconds, it goes from crisp and ironed to a tatty screwed-up ball. Back to the iron. Start over…and repeat the whole charade on a loop. [...]

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