Copy Tips with a Cheeky Welsh Twist. Yep…You Found the Blog!

The new Call of Duty is out today – according to an excited J-Junior. And apparently, it’s back to its bad-ass best. After a pants edition that nearly dragged them under. (Some reports say sales dipped by a scary 60%…) So what went wrong? Well, their intel was too accurate – or rather, they took it too [...]

Have you ever climbed the spiral steps in a medieval castle? Traipsing up to the top of a wonky tower? Well, maybe you noticed this…? The steps run clockwise – always. They were designed that way. So any invader who made it through the ramparts (without getting flayed in boiling oil) was gonna be caught [...]

I didn’t hear the windows in my hall of residence rattle. Didn’t hear the trees getting ripped out of the ground. Even the flying bench that blew a hole in the refectory doors…I slept through it. Heck, I didn’t even twig next morning when I stepped out onto campus! Trees uprooted? I figured the council had sent [...]

Are you a feast ‘n’ famine business? Always frantic, but still only one job away from nothing to do? Your staff might like the downtime…but for you as the owner, it’s not much fun! You’re drowning in work one minute, never coming up for air. Slaving through weekends, and going mad through lack of sleep… …Till [...]

My spam filter’s on the blink. Must be. Because this week, I’ve been swamped by those emails from “Nigerian Princes” trying to hack my bank account. They’re landing thick and fast now – like 3 or 4 an hour. Just this morning, I’ve had: …A “Prince” deposed in a civil war, with nowhere to hide [...]

If you hear me suddenly wailing in agony…like someone’s thrust a throbbing hot poker through my heart and twisted it with a villainous cackle…tell the Feds, I know who dunnit. Tis my copywriting apprentice. See, I’ve taken an up’n’coming copywriter under my wing. She writes copy…I savage it…she gets mad at herself…I feel bad…and she [...]

Have you seen that movie, “The Big Short”? It’s about some Wall St guys who knew the economy would go tits up in 2008. So they got rich by betting against the stock market. It’s worth a look. If only for the way it gives out critical info. Because that’s something you can use in [...]

There’s so much in the news this week that could have caught my eye. Hurricanes, Brexit, JRM-gate… But what did I fixate on? Yep – that woman in Bristol who threw her droppings out of a bathroom window. You must have read about it? No? Well, she was on a Tinder date. About to get [...]

“Game of Thrones”. You’re either in, or you’re not. You’re a part of the cult – or you’re a dissenter, bragging on Facebook that you’ve never seen it. Me, I resisted it. For years. Till 3 weeks ago. But since then, I’ve seen all 67 episodes – hardcore binge! Trouble is, in that short time, [...]