Copy Tips with a Cheeky Welsh Twist. Yep…You Found the Blog!

Do you have power over your customers? As in, do they play by your rules…or do you bend to theirs? I’m asking because, last month I got a live demo in sovereignty: how to set your own unbreakable rules…and charge eye-watering fees. Twas in Ohio. I was out there for a conference hosted by my [...]

Have you seen Nissan’s latest car? It’s called the X-TRAIL 4DOG – designed specifically for dog owners. It’s a stroke of genius. I mean, I’m a cat person. I have no dog. But this car is so cool, it makes me want one. See, it’s not a token dog model. They haven’t just tossed a [...]

Have you seen the Halloween stuff in the shops?? Sheesh! We’re talking pumpkin heads, scream masks, severed hands, the lot…some of them near Hollywood standard. And going for a tenner! Bit of a culture shock, that, for someone like me who rarely leaves the house. I mean, I grew up in the 70s. Back then, [...]

I hate hype. There, I’ve said it. I hate aggressive, in-yer-face type copy that exaggerates to the nth degree. And says “Buy it or you’re a worthless tosser”. Exponents call it “killer copy”. And they stuff it with OTT pants, like “kick-ass”…”ninja”…”turbo-boost”…”skyrocket”…and the all-time classic “on steroids”. As in: “Follow my killer ‘Cash Flood Ninja’ [...]

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