Copy Tips with a Cheeky Welsh Twist. Yep…You Found the Blog!

Have you ever climbed the spiral steps in a medieval castle? Traipsing up to the top of a wonky tower? Well, maybe you noticed this…? The steps run clockwise – always. They were designed that way. So any invader who made it through the ramparts (without getting flayed in boiling oil) was gonna be caught [...]

I didn’t hear the windows in my hall of residence rattle. Didn’t hear the trees getting ripped out of the ground. Even the flying bench that blew a hole in the refectory doors…I slept through it. Heck, I didn’t even twig next morning when I stepped out onto campus! Trees uprooted? I figured the council had sent [...]

My spam filter’s on the blink. Must be. Because this week, I’ve been swamped by those emails from “Nigerian Princes” trying to hack my bank account. They’re landing thick and fast now – like 3 or 4 an hour. Just this morning, I’ve had: …A “Prince” deposed in a civil war, with nowhere to hide [...]

If you hear me suddenly wailing in agony…like someone’s thrust a throbbing hot poker through my heart and twisted it with a villainous cackle…tell the Feds, I know who dunnit. Tis my copywriting apprentice. See, I’ve taken an up’n’coming copywriter under my wing. She writes copy…I savage it…she gets mad at herself…I feel bad…and she [...]

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