Copy Tips with a Cheeky Welsh Twist. Yep…You Found the Blog!

Have you seen Nissan’s latest car? It’s called the X-TRAIL 4DOG – designed specifically for dog owners. It’s a stroke of genius. I mean, I’m a cat person. I have no dog. But this car is so cool, it makes me want one. See, it’s not a token dog model. They haven’t just tossed a [...]

Have you seen the Halloween stuff in the shops?? Sheesh! We’re talking pumpkin heads, scream masks, severed hands, the lot…some of them near Hollywood standard. And going for a tenner! Bit of a culture shock, that, for someone like me who rarely leaves the house. I mean, I grew up in the 70s. Back then, [...]

I hate hype. There, I’ve said it. I hate aggressive, in-yer-face type copy that exaggerates to the nth degree. And says “Buy it or you’re a worthless tosser”. Exponents call it “killer copy”. And they stuff it with OTT pants, like “kick-ass”…”ninja”…”turbo-boost”…”skyrocket”…and the all-time classic “on steroids”. As in: “Follow my killer ‘Cash Flood Ninja’ [...]

The Soggy Bottom Twist

So, are you one of them devastated Bake-Off types? Crying into your soufflé, because suddenly people will be making cakes on a different channel? Or, are you in my camp – with no idea why any of this could ever matter? Like, ever? There’s a big marketing point to this, but I’ve got to tell you first… [...]

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