Copy Tips with a Cheeky Welsh Twist. Yep…You Found the Blog!

I would say “Happy New Year!” But we both know, it’s pointless. We’d be celebrating a spinning rock hitting a random point in its solar rotation cycle. And that’s hardly cause for donning a paper hat, linking arms with strangers, singing a song you don’t know all the words to, then staggering home stopping only [...]

Want some terrible advice? I mean, gut-wrenching stuff that’ll cost you sales? Okay – go hang out in copy forums. Caveat first: there are some good forums out there. Great ones too, if you know where to look. But most are full of cretins taking advice from semi-cretins…because in the world of the blind, the [...]

My filling cracked yesterday. Years of gummy bears took their toll, and I was whisked off to the dentist’s chair – for 40 minutes of nerve-scraping, jaw-thwacking agony that I wouldn’t wish on anyone. Except Michael Gove. And as I sat there, squirming….and thinking “Why bother? I’ll be dead in 50 years anyway”…who should pop [...]

Remember your journey to your desk this morning? Whether you took 3 steps across the landing like me, or spent an hour crawling through traffic…do you recall that vital moment, when you turned into someone else? When you morphed, Kafka-style, into a whole different being? No? Oh. I see. Well, maybe you didn’t change at [...]

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