Copy Tips with a Cheeky Welsh Twist. Yep…You Found the Blog!

Have you seen the Halloween stuff in the shops?? Sheesh! We’re talking pumpkin heads, scream masks, severed hands, the lot…some of them near Hollywood standard. And going for a tenner! Bit of a culture shock, that, for someone like me who rarely leaves the house. I mean, I grew up in the 70s. Back then, [...]

I hate hype. There, I’ve said it. I hate aggressive, in-yer-face type copy that exaggerates to the nth degree. And says “Buy it or you’re a worthless tosser”. Exponents call it “killer copy”. And they stuff it with OTT pants, like “kick-ass”…”ninja”…”turbo-boost”…”skyrocket”…and the all-time classic “on steroids”. As in: “Follow my killer ‘Cash Flood Ninja’ [...]

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