Copy Tips with a Cheeky Welsh Twist. Yep…You Found the Blog!

Happy Q&A Tuesday – Jo’s got a question today: “Hi James – can a big, bold offer hurt your business in the long run, for the sake of getting a quick sale today?” Hell, yeah. We’ve all seen it happen. The trick is, you’ve got to “attack and defend” all at once. And this quickie [...]

I don’t care what they say. Being a bloke is not plain sailing. To quote Chandler from Friends, “You’ll be all hairy, and you won’t live as long”. Plus, you know…prostate exams. Getting told to “man up”. Putting up shelves. All that stuff. And then comes the biggie – getting sick. You could be at [...]

Have you ever climbed the spiral steps in a medieval castle? Traipsing up to the top of a wonky tower? Well, maybe you noticed this…? The steps run clockwise – always. They were designed that way. So any invader who made it through the ramparts (without getting flayed in boiling oil) was gonna be caught [...]

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