Copy Tips with a Cheeky Welsh Twist. Yep…You Found the Blog!

Remember that goat in Jurassic Park? The one in the first movie, tied to a stake…offered up to the peckish T-Rex as an afternoon snack? Poor goat. I mean, Goat Vs T-Rex – it’s hardly fair. It’s like throwing Syd Little into the ring for 10 rounds with Tyson Fury. And it was futile anyway. [...]

A question from Darryl this week, for Q&A Tuesday: “Hi James – can you still build an email list by giving away free reports?” Yes, you can. Because the “value-first” principle is alive and well. But it ain’t what it used to be. So in this vid, we’ll look at three ways to sex up [...]

Don’t hate me. But I can’t keep away from Britain’s Got Talent. I know it’s a pile of chavvy tat. Modern life’s answer to the Medieval village square, where the local simpletons would eat dung and stick rats up their noses to pleasure the heckling townsfolk. I get that. And I know my life would [...]

Did you hear this? About the London Marathon runner, and the imposter who nicked his place? Twas in all the papers. This runner got through 24 miles. He’d pounded the streets…pushed through “The Wall”…and he could almost sniff the finishing tape… But then, disaster – his label blew away. You know that label they all wear? [...]

My Sat-Nav has been hacked. I’m not saying it’s the Russians. But someone…I don’t know who…has got inside it. Taken control. And they’re sending me on an epic tour of all the wrong places. Down cul-de-sacs. Round ring roads. Forever doubling back. And never letting me find the way home. It. Is. Driving. Me. Nuts! [...]

Happy Q&A Tuesday – Jo’s got a question today: “Hi James – can a big, bold offer hurt your business in the long run, for the sake of getting a quick sale today?” Hell, yeah. We’ve all seen it happen. The trick is, you’ve got to “attack and defend” all at once. And this quickie [...]

When I say GOAT, I don’t mean a “goat”. I mean Roger Federer! Hailed by (most of) the tennis world as Greatest Of All Time. (The GOAT!) He’s won 97 trophies, including 20 Grand Slams (20!)…and till this week, he was still world number #1. At 36! Even a Murray fan like me has to [...]

You know what? I can’t fold shirts. I mean, God knows I’ve tried. But somewhere between the top button and crossing over the sleeves, it all gets mangled. So in seconds, it goes from crisp and ironed to a tatty screwed-up ball. Back to the iron. Start over…and repeat the whole charade on a loop. [...]

Happy Q&A Tuesday! Here’s a neat little question from Mike: “Hi James, are there ways of re-engaging with lapsed clients?” Hmm. This is fodder for a book or conference, not a digital quickie. But still – Put up with my voice for 7’37” and I’ll give you a bag of ideas. It’s not the full [...]