Copy Tips with a Cheeky Welsh Twist. Yep…You Found the Blog!

Tis Q&A Tuesday, and we’ve got a question from Phillip: “James, people keep talking about polarisation. I’m not comfortable courting controversy and alienating potential customers, but I don’t want to be boring either. What do you suggest?” Well, as someone who’s more squirrel than shark, I get you. But you don’t have to beat your [...]

A question from Eva, for Q&A Tuesday: “James, I’m a brand copywriter. I want to approach some branding agencies and show them how I can help transform their clients’ businesses. So what are the specific benefits, do you think, of hiring a brand copywriter?” Hmm. This is one of those questions that needs a bit [...]

It’s Q&A Tuesday. So here’s a video to answer a question from Ben: “Once you have identified the avatar of the ideal customer, how do you get into their mindset and begin preparing copy and the angle for them? How do you avoid writing it from your point of view and write it from theirs instead?” [...]