Starting a New Project? Apply Here for Your Free 20-Minute Discovery Call

This is where it begins. If you’re looking for copy or strategy, I want to hear all about you. Like what you sell, and how you sell it, and what you want to achieve.

So please take 5-10 minutes now to answer the questions below. Then if I think I can help, we can jump on a video call. And see where it leads us…

Q1: You meet me at a party. We’re the two saddos in the room with no-one else to talk to. So you start telling me all about your business. What do you say? Let's keep it brief, though! If you bore me, I’ll wander off to the buffet and grab a fistful of nuts…

Q2: Still at the party - your dream customer (Joe) is in the next room, banging his head against the wall. Because he’s got a problem, and doesn’t know what to do about it. Tell me about Joe: what’s eating him? How does it affect him? And why hasn’t he found the answer?

Q3: Someone at the party twigs, Joe should talk to you. So they drag you into the other room... past a pair of students snogging under your jacket... and introduce you to Joe.What do you tell him? How will you fix his problem? And how will his life be better once you’ve done your thing?

Q4: Before you can shake on the deal, some nosey competitor sidles up and says he can undercut you. So how do you convince Joe you’re the right choice? What do you say? Why are you better, or why is the other guy worse? And how can you prove it?

Q5: The party’s over. There are thousands of Joes out there, and they could make you rich! The question is, how rich...? So ask yourself, how much is each 'JOE' worth to you? How much will they spend the first time, and what's their long-term value?

Q6: You look back over your old sales and marketing stuff. Some of it brought you Joe clones, and some of it bombed. Correct? Tell me about that: what worked, and what didn’t? And what would you NEVER do again?

Q7: You remember that really interesting guy, James, who you met at the party. Wasn’t he a copywriter? Yeah, let’s talk to him... Okay. So tell me what you want to achieve. Is it a target like "200 new Joes" or "£100k in revenue"? Or a project idea, like "a customer mailshot" or "a new sales funnel"?

Q8: What’s your timescale for this work? (Please be realistic!)Ideally, I'd like it finished by:

At the latest, it MUST be finished by:

Q9: Now the housekeeping – please tell me: Your First Name

Your Last Name

Your Company Name

Your Email Address

Your Website Address

Your Phone Number

Your Address

Your Town

County

Postcode

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And that's it! Now hit the button, and I'll get back to you within 24 hours...

Starting a New Project? Apply Here for Your Free 20-Minute Discovery Call

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