Back in my corporate days, I lost count of the times I heard “Get someone in the marketing team to knock up a quick letter!”
And every time, our Marketing Director would stand his ground: “I’ve got a team of MARKETERS here – they’re NOT copywriters!”
He was right. BUT his team could have been trained to write copy. If only he’d brought in an expert for a day’s intensive training – plus online refreshers and support calls, to make sure the message hit home.
He missed the boat. But that doesn’t stop you – just add a few details here, and tell me what you need…