If you’ve ever read my book, Do You Talk Like That At Home?, you’ll know I only write conversational copy. Nothing else.
I don’t do bullish “killer copy” that feels like you’re yelling in the customer’s face. And I don’t do the formal stuff, that makes you sound like a corporate robot. Because no-one talks like that out here in the real world.
It doesn’t matter who you’re selling to. Doesn’t matter what you’re selling. Test after test has proven, this simple chatty style you’re reading now is always the way to go.
If that’s the stuff you’re looking for, maybe I can help. Here’s how….