A Bright Idea from The Hookers’ School of Motoring

Yes, this post really is about hookers and driving lessons.

See, my son J Junior turned 17 yesterday. Had his first go behind the wheel. And my bro sent him a cheque to pay for some of his lessons. 

And, like a responsible uncle, he added a note:

“If you’d rather, go out and spend it all on high class hookers. Or both – find a hooker who’ll teach you to drive – double whammy!”

Got me thinking…

The Hookers’ School of Motoring is a great business idea.

Yes it is! Think. They can sell two services to one (very eager) audience. So double their revenue without scaling up marketing cost. Plus, every one of their horny teen learners knows hundreds of other horny teen learners…referrals would go through the roof!

Ergo, hookers should train as driving instructors. It makes sense.

(For the record, I’m not sure it works the other way round. I can’t see my old instructor in fishnets, turning tricks for a fiver…)

Anyway. Would this work? I can only see two hazards:

ONE – the phrase “Let me take you for a ride” could cause a ruck with Advertising Standards.


TWO – no-one would want to touch the gear stick. (Ew..)

But that aside? Yeah, why not? It ticks all the boxes.

***No I don’t mean it. Before you tut and moan, it’s not a real suggestion.***

I only mention it because the logic behind it is sound: double up your services to more than double your profits.

It’s scary that most small bizes only sell one product or service per customer. And I’ll bet you a tatty old pair of Y-Fronts, you’re doing the same. Yeah?

Look, you’ve done the hard bit. Convinced them to buy from you once. So now they love ‘n’ trust you, go for broke. Sell ’em more stuff, more often. So revenue goes up while cost stays low. Why don’tcha?

If there’s no obvious upsell / cross-sell, think what else they need. Sure, you’ll have to keep it congruent, so you don’t come across as a flea market. But if it comes to it, you can always set up a second business.

Or just buddy up with someone who’ll pay you for leads.

Lemon Squeezy.

If in doubt, remember the enterprising hookers. They might be fictional, but if they can do it, what’s stopping you? Nuffin.

So – quit leaving cash in the customer’s pocket, when it could be in yours. Unless their lives are perfect, they’ll pay you for something else.

That is, if you’ll let them…

Meet the Author

James Daniel

You might not know who James is...but you've probably read his copy. Through high street clients like Hidden Hearing, or big gun marketers like Jonathan Jay and Chris Cardell. His words are out there, pulling in new business every month. What else? Well his books, Do You Talk Like That at Home? and Direct Mail 101 will help you squeeze out more sales. Oh yeah - and his new book Before You JFDI will help you plan your next campaign. Grab a free copy here.

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