“How do you write for the avatar?”

It’s Q&A Tuesday. So here’s a video to answer a question from Ben:

“Once you have identified the avatar of the ideal customer, how do you get into their mindset and begin preparing copy and the angle for them? How do you avoid writing it from your point of view and write it from theirs instead?”

Good question, Ben.

I can’t claim to have the definitive answer – but I can show you a simple technique that’s served me well for years. Hit play, and…just maybe…it’ll help you too.

Got a Question for Next Week? Ask Away!


Meet the Author

James Daniel

You might not know who James is...but you've probably read his copy. Through high street clients like Hidden Hearing, or big gun marketers like Jonathan Jay and Chris Cardell. His words are out there, pulling in new business every month. What else? Well his books, Do You Talk Like That at Home? and Direct Mail 101 will help you squeeze out more sales. Oh yeah - and his new book Before You JFDI will help you plan your next campaign. Grab a free copy here.

2 comments… add one
  • Nigel T Packer Jan 9, 2018, 2:10 pm


    Excellent content and answer to the question.

    The more time spent compiling the Avatar (user persona) the better the copy will be for that recipient group.

    Kind regards


    • James Daniel Jan 9, 2018, 2:54 pm

      Yep – instinct is all good as step 2, once you’ve mapped out the avatar. But rely on it before you do the spadework and the copy is doomed.

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