It’s Q&A Tuesday. So here’s a video to answer a question from Ben:
“Once you have identified the avatar of the ideal customer, how do you get into their mindset and begin preparing copy and the angle for them? How do you avoid writing it from your point of view and write it from theirs instead?”
Good question, Ben.
I can’t claim to have the definitive answer – but I can show you a simple technique that’s served me well for years. Hit play, and…just maybe…it’ll help you too.