Striking The Offer Balance

Happy Q&A Tuesday – Jo’s got a question today:

“Hi James – can a big, bold offer hurt your business in the long run, for the sake of getting a quick sale today?”

Hell, yeah.

We’ve all seen it happen.

The trick is, you’ve got to “attack and defend” all at once. And this quickie vid runs through the 5 essentials…

Click up top.

Got a Question for Next Week? Ask Away!

Meet the Author

James Daniel

You might not know who James is...but you've probably read his copy. Through high street clients like Hidden Hearing, or big gun marketers like Jonathan Jay and Chris Cardell. His words are out there, pulling in new business every month. What else? Well his books, Do You Talk Like That at Home? and Direct Mail 101 will help you squeeze out more sales. Oh yeah - and his new book Before You JFDI will help you plan your next campaign. Grab a free copy here.

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