“Personality in copy – how much is too much?”

It’s another Q&A Tuesday, and here’s a question from Gemma:

“Hi James, how do you strike a balance and find the sweet spot between no personality – and too much personality? That’s something I struggle with!”

That’s a problem for many, especially in the early days of writing for a new business – or client. And the answer lies with a “dial” that sits in your brain.

It’s all in the vid…

Got a Question for Next Week? Ask Away!

Meet the Author

James Daniel

You might not know who James is...but you've probably read his copy. Through high street clients like Hidden Hearing, or big gun marketers like Jonathan Jay and Chris Cardell. His words are out there, pulling in new business every month. What else? Well his books, Do You Talk Like That at Home? and Direct Mail 101 will help you squeeze out more sales. Oh yeah - and his new book Before You JFDI will help you plan your next campaign. Grab a free copy here.

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