You know what? I can’t fold shirts.
I mean, God knows I’ve tried. But somewhere between the top button and crossing over the sleeves, it all gets mangled. So in seconds, it goes from crisp and ironed to a tatty screwed-up ball.
Back to the iron. Start over…and repeat the whole charade on a loop.
Yeah, I know, first world problems! But it still drives me nuts.
So when I saw Sheldon folding his laundry on The Big Bang Theory…I was hooked. Nay, awestruck!
There it was – a neat little device that does the folding for you. Shirts. T-shirts. Jumpers. Boxers. If it’s foldable, this thing will fold it.
I ordered mine. And I love it. It saves me so much hassle.
And here’s the thing – it’s been out there for years, waiting for me to find it.
And when you think about it, you’re doing the same kinda dance with your customers.
Yep. There are peeps out there, right now…wrestling with problems and losing. Just like me in the weekly bout with the ironing pile. They’ve got no idea that you’re sat there, waiting to be discovered. No idea that you’ve got a solution there in your hands.
So what are you doing about it?
I’m not talking SEO. That’s an endless, thankless task – and little use these days. I’m not even talking Adwords. Yeah, it beats SEO but still, it’ll only give you the “searchers” – the people who already know there’s an answer. (Or hope for one, at least.)
That doesn’t get you in front of people with a “silent problem”. The ones who live with it, put up with it, because they think there’s no other way.
How do you reach them?
ANSWER: direct mail.
Buy a list from a decent broker. Pick out the likely buyers, based on stuff they’ve done in the past. And hit ’em in the one place where no-one else is pitching – on their doormat. They can’t delete it. They have to pick it up and interact. And there are cunning ways to get it opened, and read.
I’ll show you. All modesty aside, I’ve had some good results with direct mail. Selling hearing aids, vacuum cleaners, mattresses, membership schemes. Filling events, courses, training days, school holiday clubs. From regular letters to outrageous stuff, it’s all worked out.
Which is why postie has delivered my letters over 4 million times.
Tell you what. If you want to discuss this, hop over here and request a private link to my portfolio. I keep it secret – for serious people only – because my clients don’t want their stuff posted for all to see and swipe.
‘Sup to you. But think of the guys who don’t know you can help. They need you to do this…!
Thank you Sheldon!