Copy Length

When the short copy actually won

James Daniel Aug 10, 2018 Blog, Copywriting 0 comments

I expected a bloodbath. Swift and brutal retribution. But so far? Nothing. It beggars belief. You remember last time, right? I mentioned this veteran copywriter who went off script, claiming short copy will get you more biz than the long stuff. (Hogwash and sacrilege!) Well I thought by now, we copy bods would have exacted [...]

A/B Testing Copy Length Copywriting

The Unbreakable Law of Long Copy

James Daniel Aug 3, 2018 Blog, Copywriting 0 comments

Every tribe…community….collective…has its sacred law. An unbreakable code of conduct – or an oath, sworn by every member. For magicians, it’s “Never share your secrets”. In business networks, “Refer other members”. For hairy bikers, “Don’t steal another dude’s gal while he’s getting a buttock tattoo”. (Probably) And for copywriters? The eternal truth: “The more you [...]

Copy Length Copywriting

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When the short copy actually won

The Unbreakable Law of Long Copy

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