Copy Tips with a Cheeky Welsh Twist. Yep…You Found the Blog!

Every tribe…community….collective…has its sacred law. An unbreakable code of conduct – or an oath, sworn by every member. For magicians, it’s “Never share your secrets”. In business networks, “Refer other members”. For hairy bikers, “Don’t steal another dude’s gal while he’s getting a buttock tattoo”. (Probably) And for copywriters? The eternal truth: “The more you [...]

Tis Q&A Tuesday, and we’ve got a question from Phillip: “James, people keep talking about polarisation. I’m not comfortable courting controversy and alienating potential customers, but I don’t want to be boring either. What do you suggest?” Well, as someone who’s more squirrel than shark, I get you. But you don’t have to beat your [...]

It’s Q&A Tuesday. So here’s a video to answer a question from Ben: “Once you have identified the avatar of the ideal customer, how do you get into their mindset and begin preparing copy and the angle for them? How do you avoid writing it from your point of view and write it from theirs instead?” [...]

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