Copy Tips with a Cheeky Welsh Twist. Yep…You Found the Blog!

A question from Eva, for Q&A Tuesday: “James, I’m a brand copywriter. I want to approach some branding agencies and show them how I can help transform their clients’ businesses. So what are the specific benefits, do you think, of hiring a brand copywriter?” Hmm. This is one of those questions that needs a bit [...]

Have you ever climbed the spiral steps in a medieval castle? Traipsing up to the top of a wonky tower? Well, maybe you noticed this…? The steps run clockwise – always. They were designed that way. So any invader who made it through the ramparts (without getting flayed in boiling oil) was gonna be caught [...]

I didn’t hear the windows in my hall of residence rattle. Didn’t hear the trees getting ripped out of the ground. Even the flying bench that blew a hole in the refectory doors…I slept through it. Heck, I didn’t even twig next morning when I stepped out onto campus! Trees uprooted? I figured the council had sent [...]

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