Copy Tips with a Cheeky Welsh Twist. Yep…You Found the Blog!

My filling cracked yesterday. Years of gummy bears took their toll, and I was whisked off to the dentist’s chair – for 40 minutes of nerve-scraping, jaw-thwacking agony that I wouldn’t wish on anyone. Except Michael Gove. And as I sat there, squirming….and thinking “Why bother? I’ll be dead in 50 years anyway”…who should pop [...]

The Soggy Bottom Twist

So, are you one of them devastated Bake-Off types? Crying into your soufflé, because suddenly people will be making cakes on a different channel? Or, are you in my camp – with no idea why any of this could ever matter? Like, ever? There’s a big marketing point to this, but I’ve got to tell you first… [...]