Copy Tips with a Cheeky Welsh Twist. Yep…You Found the Blog!

Tis Q&A Tuesday, and we’ve got a question from Phillip: “James, people keep talking about polarisation. I’m not comfortable courting controversy and alienating potential customers, but I don’t want to be boring either. What do you suggest?” Well, as someone who’s more squirrel than shark, I get you. But you don’t have to beat your [...]

Do you have power over your customers? As in, do they play by your rules…or do you bend to theirs? I’m asking because, last month I got a live demo in sovereignty: how to set your own unbreakable rules…and charge eye-watering fees. Twas in Ohio. I was out there for a conference hosted by my [...]