Copy Tips with a Cheeky Welsh Twist. Yep…You Found the Blog!

 It’s another Q&A Tuesday, and here’s a question from Stephen: “Hi James, the last few weeks, your emails have been self-effacing. I’m wondering how effective that is, as most brands focus people on their positive qualities?” Fair question. And the answer is all about believability. (It’s a tactic some might use for evil…but let’s [...]

Tis Q&A Tuesday, and we’ve got a question from Phillip: “James, people keep talking about polarisation. I’m not comfortable courting controversy and alienating potential customers, but I don’t want to be boring either. What do you suggest?” Well, as someone who’s more squirrel than shark, I get you. But you don’t have to beat your [...]