Contrary to myth, good copywriters are made – not born.
True, some people are comfy with this whole writing lark while others cringe at the idea of picking up a pen. And it’s true that top copywriters spend years – decades – honing the craft.
But still, anyone (yes anyone) can learn to write better copy.
And making the breakthrough only takes a few hours in the classroom.
My courses can be tailored for whatever you need in-house. Usually, we’ll open with the basics of conversational copy, plus essentials like grabbing attention, structure and persuasion. Then we can go into detail on your topic of choice, like direct mail, web copy, emails, PR or whatever.
To quote one recent attendee: “I have never had this explained to me so clearly – I learned this at University and the teachers just wanted to use big words to explain it – I didn’t get it first time round.”
Just pick and choose your modules. Then let’s have a chat…